New Streaming Service Announced With A Unique Hook

Introducing Struum, a streaming service aggregator that lets you watch content from other services without a subscription.

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A new streaming service for film and TV content has been announced, but this one is not like Netflix, Hulu, Amazon Prime, or HBO Max. The new service is called Struum, and it aims to offer an avenue for people to stream shows and movies from various other streaming services without having to buy a subscription to each of them individually.

The service comes from industry veterans at Walt Disney Co. and Discovery Inc. Co-founder Paul Pastor told The Wall Street Journal that Struum would help shine a light on smaller-scale streaming services that have great content but people aren't necessarily aware of.

Struum said it has already reached deals with almost three-dozen services--spanning more than 20,000 movies, shorts, and TV shows--but the company declined to mention any by name.

Here's how it will work: subscribers get an allotment of credits each month that can be spent to watch TV shows and movies. The full pricing model is not available, but the company told WSJ that one tier might cost $10/month for 100 credits, and this would let you watch one program per day. The number of credits it costs to watch a show or a movie is still being decided, and it will ultimately come down to a number of factors. A portion of subscription revenue from Struum will be given to the partnered streaming services.

One of the early investors in Struum is former Disney boss Michael Eisner through his Tornante Co. investment firm. "When I heard about this idea of an aggregation platform that would pick up smaller streaming services that don't have brand awareness particularly like Netflix does have, I thought this was a great idea," Eisner told WSJ.

Platforms like Apple TV, Amazon, and Roku already offer aggregation of streaming content, but you need to subscribe to each individual service--say, Netflix, Amazon, HBO Max, Hulu, etc--to actually watch the content. Struum promises a more streamlined approach where you can watch content from any provider without needing a subscription. Struum will also allow users to fully subscribe to the various providers it supports, and in that situation, Struum would get a portion of the subscription revenue.

There is no word yet on when Struum will release publicly or if it will be exclusive to the US.

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