New Red Dead Redemption 2 Character Art Appears As Massive Billboards

"Outlaws For Life."

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Now Playing: Red Dead Redemption 2 - Gameplay Reveal Trailer

Red Dead Redemption 2

Red Dead Redemption 2 is one of the year's biggest games, so it's no surprise that publisher Rockstar Games is going to push it hard on the marketing side. Billboards for the much-anticipated western have started to show up on the US east coast, and they look pretty spectacular. The billboards show off main character Arthur Morgan, as well as other members of the Van der Linde gang. You can see some of the New York City billboards below.

The billboards also reveal what appears to be Red Dead Redemption 2's marketing tagline: "Outlaws For Life." Rockstar's parent company, Take-Two Interactive, trademarked this phrase in the United States just a few days ago. If that name sounds familiar, it's because it's close to the Red Dead Redemption expansion "Outlaws to the End."

The billboards went up around the same time that the game's first gameplay trailer was published last week. The extended trailer gave fans a good look at how the game will actually play and covered some of the many activities you can participate in. Check out the video in the embed above.

"After a robbery goes badly wrong in the western town of Blackwater, Arthur Morgan and the Van der Linde gang are forced to flee," Rockstar explained. "With federal agents and the best bounty hunters in the nation massing on their heels, the gang must rob, steal and fight their way across the rugged heartland of America in order to survive. As deepening internal divisions threaten to tear the gang apart, Arthur must make a choice between his own ideals and loyalty to the gang who raised him ... Red Dead Redemption 2 is an epic tale of life in America at the dawn of the modern age."

A previous trailer confirmed that the first Red Dead Redemption's protagonist, John Marston, will make an appearance. After delays, Rockstar's parent company Take-Two has said Red Dead Redemption 2's release date won't change again, and it will launch on October 26. Currently it is set for release on PS4 and Xbox One. Although a PC version hasn't officially been confirmed, a programmer working on the game has indicated that Read Dead Redemption 2 could come to PC.

Red Dead Redemption 2 is not expected to sell as many copies as Rockstar's previous game, Grand Theft Auto V, but Take-Two believes the game can "redefine our industry" and "captivate audiences around the world."

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While you wait for Red Dead Redemption 2, you can unlock a weapon for the game by completing a series of challenges inside Grand Theft Auto V.

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