New Payday 2 DLC Riffs on Battlefield's Marketing

The Gage Assault Pack is being announced with some decidedly Battlefield-esque promotional materials.

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Payday 2 will be receiving some new downloadable content this week. To promote it, developer Overkill Software has set up a page on its website that bears more than a little resemblance to the marketing for Battlefield 3 and Battlefield 4.

Battlefield 3's promotional soldier, for comparison
Battlefield 3's promotional soldier, for comparison

The Gage Assault Pack is a relatively standard DLC release, if one sure to be appreciated by those continuing to play Payday 2. (Gage is a wheelchair-bound character from the game.) What makes it interesting is the way Overkill is advertising it, with music that sounds a lot like certain Battlefield tracks, and a promotional image and video that is undeniably Battlefield-like.

This isn't meant as a knock on Battlefield--both Overkill and Battlefield developer DICE are located in Sweden. Overkill acknowledges this is an homage to Battlefield, writing on the game's Steam Community page, "This is us at Overkill tipping our hats to a fellow Swedish game developer."

Payday 2 players won't have long to wait before getting their hands on the Gage Assault Pack; it's scheduled for release on Steam this Thursday, September 4, for $4.99. You can check out a list of what's included below, with more details on the weapons and customization options set to be revealed on Wednesday on Thursday.

  • 4 weapons
  • 4 melee weapons
  • 28 mods
  • 4 masks
  • 4 materials
  • 4 patterns
  • 10 achievements

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