Netflix Prices Rise Across All Tiers In The US

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Netflix has announced another price hike across its range of plans, marking the largest increase since the company's streaming service launched. Each plan is going up by one or two dollars, depending on the features.

The AP reports that the basic $8-per-month streaming plan will be raised to $9. The next tier, which offers streaming in higher quality and across more devices--which is the company's most popular tier--will increase from $11 to $13. The highest-tier plan, which offers 4K Ultra-HD will go from $14 to $16. These prices will roll out to existing subscribers over the next three months, and new subscribers will find them active immediately.

Netflix currently has 58 million US subscribers, and this is the first time a price hike will impact all of them at once. It has another 79 million subscribers outside of the US. The company is reportedly planning to funnel this new cash flow into even more investment in original shows and films, as well as to pay off the debts it has accrued while fighting off competing services.

"We change pricing from time to time as we continue investing in great entertainment and improving the overall Netflix experience," the company said in a statement.

At $13 for the most popular tier, Netflix is now matching the price for Amazon Prime, which also includes free shipping and other special deals from the retailer. This also makes it the slightly pricier option compared to the ad-free version of Hulu, at $12 per month. (The lowest Hulu tier includes ads at $8 per month.) Netflix still comes in under HBO's streaming price, which is $15 per month.

The added investment in more original programming may be necessary, as more and more companies prepare to launch their own streaming services. NBC just announced its plans for its own streaming service to launch in 2020, and Disney+ is expected to launch this year. That service has already outlined plans for shows featuring Marvel and Star Wars characters like Loki, The Mandalorian, and Cassian Andor.

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Avatar image for boardsport311

“We change pricing from time to time”

Never down though...

Avatar image for RossRichard

I'd rather watch the free ad-supported streaming channels like Tubi, Vudu and Pluto TV.

Avatar image for nsa_protocol44

Damn, the Digital market platform is going to become a nightmare. Imagen In 2025 you need to have subs for every digital platform/ service.

Avatar image for kcudytsur

i like a few things on netflix. but its getting too much sjw shows and movies. plus yet another price hike. time to cancel for several months.

im going back to netflix disk service and get almost everything like that.

Avatar image for moviegab

To be fair, Netflix has reinvented itself a couple of times now. They started off as a mail rental service for DVDs, then turned into an online movie streaming service. Later they started to focus on producing their own original content, and now it appears the future is to phase out all of the partner content and solely function on their own exclusives.

It makes sense that their cost structure might change a bit over that time, though people who signed up years ago should certainly re-evaluate whether this new format is really want they want to be signed up for as these changes move forward and the rates increase.

Avatar image for barcaazul


That's not an interesting proposal though. The reason I like netflix is for the different content. If that goes and they keep upping the price, I will cancel it like HBO

Avatar image for moviegab


You'll definitely see Netflix's library slowly shrink and a lack of content from diverse distributor. Everyone is launching their own streaming service so it'll be kinda hard for netflix to renew copyright contracts. Disney is set to launch in September, Warner Bros is working on a streaming service, Apple green lit a bunch of tv shows and movies so they'll probably launch a streaming service with their exclusive content and NBC just announced that they'll be in the streaming game as well in 2020.

Avatar image for ender003

@moviegab: I don't understand NBC launching their own when they have such a large stake in Hulu already.

Avatar image for el_swanno

@moviegab: f

Don’t forget Netflix also acts as a distributor for independent and foreign langauge films. There’s a stack of great content out there looking for a distributor in English-speaking territories. You know it won’t be Disney picking that stuff up.

Avatar image for Louis

This isn't a deal breaker for me. I'm retired on a fixed income but I can handle another $2 a month. With the amount I watch on Netflix it's still a great deal for what I pay. Who knows what the future will bring, or at what point I say, "enough!" But that day isn't today.

Avatar image for Eagles409

They're going to keep raising the prices until enough people quit the service. As long as people are willing to keep paying, they'll keep raising the price. To me it just isn't worth it anymore, I occasionally join for one month, watch a bunch of stuff and then leave again. The problem is I no longer enjoy the shows they are making.

Avatar image for ice12tray

This is why I’m happy paying 7.99 for ads with Hulu. The price has not gone up once because the ads make revenue which mean the cost can stay low.

Avatar image for boardsport311

@ice12tray: I will happily eat the 4 bucks for no ads.

Avatar image for Barighm

I thought competition was supposed to lead to better service.

Avatar image for barcaazul

@Barighm: it depends, like the recent changes in gaming and streaming, it could lead to a more fragmented market that isn't interesting. You can only subscribe to so many services and like phones, there will be a saturation point in the market

Avatar image for masscrack

Once you get everyone's streaming service you might as well be paying for cable.

Avatar image for bdrtfm

The price is already too high for the lousy content people get. Most of that lousy content is in the form NETFLIX Originals. So let's raise the price and use the money to create/buy more Originals nobody wants. Somebody needs to clean out their board of directors. All these streaming services are going to keep coming out and killing each others bottom line and in the end, someone is going to say, why don't we have a system where you can buy streaming packages and get a discount for the streaming services you want. See; Cable.

Avatar image for Barighm

@bdrtfm: Netflix is like the Walmart of the streaming world: get as many filmmakers in the fold as possible, then constantly demand lower costs while appealing to the lowest common denominator.

Avatar image for gzaface

What's the best financial strategy when competition are on the rise accord to netflix? raise the price. Keep going netflix, very smart of your part.

Avatar image for nintendians

i rather pay the previous price with commerial ads.

Avatar image for gamingdevil800


Avatar image for lonewolf1044

@gamingdevil800: Yes, I am saying the same thing even though I do like Netflix and may settle for the $13 dollar per month fee. However, there is an limit to how much I will pay in the future especially if it wants do a price hike in such an short period of time even if it an great service heck did not even hit the three year mark yet.

Avatar image for snugglebear

I didnt know NBC was planning that crap. Public broadcasting stations having streaming services are crap.