Netflix Lets You Opt Out Of Those New Ads, Here's How

Whether you're catching up on your favorite series or testing the waters with a new show, your binge-watching session may be interrupted by new ads Netflix is calling "recommendations" that play between episodes. As jarring as they may be--especially when you're deep in your binge--opting out of these new ads is a simple process.

According to ComicBook, you must visit Netflix from either a desktop browser or tablet, as accessing your account information through the app won't present the option to turn the new ads off.

Once on Netflix, go to your profile icon in the top right corner, select "Account" in the drop-down menu, and scroll down to "Settings." There should be a few different selectable links, but you're looking for one titled "Test Participation." Click that. This page should contain a single toggle for this setting. Toggle that sucker off, click the blue "Done" icon at the bottom of the page, and viola--you should see no new ads when you embark on your next big binge.

Users reportedly started seeing these new recommendations last week. As reported by Ars Technica, some viewers started seeing ads for shows like Better Call Saul and Insatiable between episodes of popular shows like Rick & Morty and Bob's Burgers. The ads are being trialed for selected viewers and, as the company previously confirmed, these ads are skippable.

In a statement, Netflix described the ads as "recommendations" and explained that they were to help viewers make decisions easier. "We are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster," the statement read.

While there's no confirmation on whether these new recommendations will become par for the course for the binging experience in the future, you can rest assured knowing that, for now, your binging experience can continue to go uninterrupted.