NBCUniversal's Peacock Streaming Platform Will Finally Arrive On Roku
Roku and NBCUniversal have found an agreement and will not be pulling channels after all.
Update: NBCUniversal and Roku have brokered an agreement that will finally allow the Peacock streaming platform to be downloaded on Roku-enabled devices, Variety reports. In addition to gaining Peacock access, the deal will allow 46 NBCU broadcast apps on Roku devices as well, despite threats to pull them.
NBCUniversal has issued the following statement in regards to the deal: “We are pleased Roku recognizes the value in making NBCUniversal’s incredible family of apps and programming, including Peacock, available to all of their users across the country. More than 15 million people signed up for Peacock since its national launch in July and we are thrilled millions more will now be able to access and enjoy Peacock along with other NBCUniversal apps on their favorite Roku devices. Roku’s incredible reach will not only help us ensure Peacock is available to our fans wherever they consume video but continue to expand NBCUniversal’s unrivaled digital presence across platforms.”
The news comes after a series of escalating disagreements between Comcast-owned NBCUniversal and Roku, that resulted in the latter issuing an announcement that as soon as Friday night and sometime throughout the coming weekend, 11 national Comcast "TV Everywhere" channels, which are available to pay-TV subscribers, will be disappearing off streaming players.
In an announcement sent to all customers, a Roku spokesperson said, "Comcast is removing these channels in order to try to force Roku to distribute its new Peacock service on unreasonable terms... While these NBC TV Everywhere apps represent a very small number of streaming hours on our platform, we believe they are convenient to people who use them, especially when so many Americans are at home."
The move seemed to be a retaliation against well-documented disputes over NBCUniversal's Peacock and sharing of ad inventory--rights to resell services in channel stores and free content for an ad-supported platform--with Roku. An NBCU rep told Variety that "Roku's unreasonable demands ultimately hurt both their consumers and their consumer equipment partners to whom they've promised access to all apps in the marketplace."
If you're still wondering about Peacock and what it has over other new streaming platforms, you can check out our review of it here.
Peacock is slated to arrive on Roku devices within the next several weeks, pending technical integration between the companies.
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