NBA extends EA, 2K publishing deals
Competing sports labels re-up multi-year partnerships with professional basketball league for sim, arcade titles; NBA 2K11 sells 5 million.
Unlike football and baseball, the basketball court is an arena in which EA Sports and 2K Sports are free to go head-to-head with officially licensed simulations. That level of competition will continue in the future, as the National Basketball Association announced today that it has extended its partnership with both publishers to continue producing games based on the league's teams and stars.
The NBA did not indicate when the new partnership deals are set to expire, saying only that they were multi-year arrangements. 2K Sports had not responded to a request for clarification as of press time, while EA Sports declined to comment. The deal allows both publishers to create traditional 5-on-5 hard-court simulations, as well as arcade-style games, for consoles, online services, and mobile devices.
2K Sports made the most of its license last year, after EA Sports canceled the Elite reboot of its NBA Live franchise. According to today's announcement, NBA 2K11 has now sold more than 5 million units, making it the fastest-selling title for both the franchise and Take-Two's sports publishing label.
NBA 2K12 may have another big year in 2011, as EA Sports doesn't plan to return to its simulation franchise until 2012. However, the publishing label does plan on releasing a new installment in its arcade-style NBA Jam series this year. Titled NBA Jam: On Fire Edition, the game is expected to be available through Xbox Live and the PlayStation Network this October.
The Witcher Remake To Be Fully Open World | GameSpot News The Callisto Protocol - Everything To Know Gotham Knights | Official Heroic Assault Trailer | DC Far Cry 6: Lost Between Worlds Announcement Trailer Starship Troopers: Extermination - Gameplay Teaser Sniper Elite 5 – Conqueror & Airborne Elite Content Packs | PC, Xbox One, Xbox Series X|S, PS5, PS4 Warhammer 40,000: Darktide - Launch Trailer Marvel's Midnight Suns - Official Launch Trailer Season 2 Trailer | Overwatch 2 Portal with RTX | 4K NVIDIA DLSS 3 Comparison Video CRISIS CORE –FINAL FANTASY VII– REUNION | Launch Trailer God of War Ragnarök - Building a Realm
The products discussed here were independently chosen by our editors. GameSpot may get a share of the revenue if you buy anything featured on our site.