Namco going 'guns blazing' to market Dark Souls II

Publisher explains marketing effort for upcoming sequel will treat game like "massive AAA game" unlike predecessor.

479 Comments

Namco Bandai is going in "guns blazing" to market Dark Souls II, public relations director Lee Kirton told OXM during a recent preview event.

No Caption Provided

He explained that unlike how it treated Dark Souls and Demon's Souls, the publisher will treat Dark Souls II like a "massive" AAA game from a marketing perspective.

"The good thing this time round is we're investing more in it from a marketing perspective," Kirton said. "With Dark Souls and Demon's Souls, it was very focused, small-scale. We're treating this as a massive, massive triple-A title."

Kirton further explained that marketing materials for Dark Souls II will be aimed at fans of the series, as well as The Elder Scrolls V: Skyrim players.

"We're going to go guns blazing with it, and hope to God that it works," Kirton said. "We're going after people who love and adore Dark Souls, while hopefully widening the net a little. I'm not saying that every Skyrim player's going to be jumping on Dark Souls, but it would be nice if some of them did. It's a different game, sure."

The original Dark Souls has sold over 2.3 million copies life-to-date.

Dark Souls II is currently in development for the Xbox 360, PlayStation 3, and PC, though a release date has not yet been set. For more, check out GameSpot's previous coverage of the role-playing game.

Please use a html5 video capable browser to watch videos.
This video has an invalid file format.
00:00:00
Sorry, but you can't access this content!
Please enter your date of birth to view this video

By clicking 'enter', you agree to GameSpot's
Terms of Use and Privacy Policy

GameSpot may get a commission from retail offers.

Got a news tip or want to contact us directly? Email news@gamespot.com

Join the conversation
There are 479 comments about this story