GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links.

Modern Warfare 3 tops $1 billion in 16 days

Activision's latest Call of Duty breaks Avatar's record, reaching massive revenue milestone 24 hours faster than James Cameron's 2009 blockbuster film.

466 Comments

If there's one thing Activision wants people to know, it's that Call of Duty: Modern Warfare 3 has been hugely successful. The publisher released press releases touting the game as the biggest launch in entertainment history after a single day on shelves, and then again after five days. Today, Activision echoed the sentiment once more, saying that Modern Warfare 3 reached $1 billion faster than any other entertainment property, needing just 16 days on sale.

Modern Warfare 3 has toppled Avatar, so what's left to take aim at?
Modern Warfare 3 has toppled Avatar, so what's left to take aim at?

The publisher said the "fastest to $1 billion" title was previously held by James Cameron's 2009 blockbuster Avatar. That film reached the milestone on its 17th day of release.

Beyond the fastest-selling claim, Activision also said the Call of Duty community has swollen to 30 million gamers, and pointed out that the number is larger than the combined populations of New York, London, Tokyo, Paris, and Madrid. The newly launched Call of Duty Elite service is not quite so sizable, with a total membership of 6 million players, of which 1 million are paying subscribers.

Activision said its shooter franchise is "now amongst that rarified group of sustained franchises like Star Wars, Harry Potter, Lord of the Rings and the National Football League that attract or engage tens of millions of people every year or every new release."

For more on the first-person shooter behind the records, check out GameSpot's review of Call of Duty: Modern Warfare 3.

Please use a html5 video capable browser to watch videos.
This video has an invalid file format.
00:00:00
Sorry, but you can't access this content!
Please enter your date of birth to view this video

By clicking 'enter', you agree to GameSpot's
Terms of Use and Privacy Policy

Got a news tip or want to contact us directly? Email news@gamespot.com

Join the conversation
There are 466 comments about this story
466 Comments  RefreshSorted By 
GameSpot has a zero tolerance policy when it comes to toxic conduct in comments. Any abusive, racist, sexist, threatening, bullying, vulgar, and otherwise objectionable behavior will result in moderation and/or account termination. Please keep your discussion civil.

Avatar image for gypsygib
gypsygib

96

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

And the two guys that made the franchise what it is get nothing. Also note that they had to fight Activision to have COD4 be Modern Warfare. Lesson is, the suits are morons when it comes to creative ideas but are evil enough to take all the money.

Upvote • 
Avatar image for Mr_CrazyPants
Mr_CrazyPants

53

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

i want this IP to crash and burn.... I'm sick of mediocre games succeeding like this and tainting FPS creativity/innovation. How much f*cking money do you really need Activation? Really....

Upvote • 
Avatar image for McGeinstein
McGeinstein

25

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

It's a shame Avatar and Call of Duty suck. Battlefield dominates.

Upvote • 
Avatar image for Oldboy08
Oldboy08

1499

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

This is concerning...that means next installment is gonna sell more and more at this rate...

Upvote • 
Avatar image for mishfish
mishfish

132

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

@wiidsduelpack nope we're gonna move to kepler-22b

Upvote • 
Avatar image for wiidsduelpack
wiidsduelpack

649

Forum Posts

0

Wiki Points

0

Followers

Reviews: 17

User Lists: 0

Too many I don't want to live on this planet anymore. Will you guys commit suicide or something

Upvote • 
Avatar image for berto64
berto64

12690

Forum Posts

0

Wiki Points

0

Followers

Reviews: 3

User Lists: 0

whats ironic i remember last year they said "Black Ops was the best selling in the CoD series" and now its MW3.so next year were going to see the same thing over again saying this is best seller of the franchise.so its pretty muck like WTF i thought it was this game now this. so the there going to say the same for next year.

Upvote • 
Avatar image for dlhoff
dlhoff

25

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

This is proof of everything that is wrong with America. :-(

Upvote • 
Avatar image for Rheinmetal
Rheinmetal

1235

Forum Posts

0

Wiki Points

0

Followers

Reviews: 59

User Lists: 1

That's sad. I don't like where gaming is heading to.

Upvote • 
Avatar image for a_sh0pping_cart
a_sh0pping_cart

354

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

MW3 is a casual gamer's game and it has mass appeal so of course it's going to sell millions upon million.

Upvote • 
Avatar image for Rheinmetal
Rheinmetal

1235

Forum Posts

0

Wiki Points

0

Followers

Reviews: 59

User Lists: 1

[This message was deleted at the request of the original poster]

Upvote • 
Avatar image for mishfish
mishfish

132

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

I don't want to live on this planet anymore.

Upvote • 
Avatar image for Hoski0999
Hoski0999

410

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

AND TO CELEBRATE THEY ARE ACTUALLY THANKING THEIR FANS FOR BUYING THE GAME BY GIVING AWAY A FREE DLC...... no just kidding you still have to pay 15$ for a few maps and a crappy elite service so they can suck you dry even more :)

Upvote • 
Avatar image for Ghosthunter54
Ghosthunter54

337

Forum Posts

0

Wiki Points

0

Followers

Reviews: 10

User Lists: 0

It's like Activision is slapping everyone in the face who knows how stagnant and unchanged the entire franchise has been. "Look at us everyone! We hardly do any work at all and look how much we sell." If they've convinced themselves that they're getting that money because they put out a good product then they're fools. The fact that so many people keep buying the same game every other year just proves that a lot of people just don't want to realize the truth - they bought the same game two years ago.

Upvote • 
Avatar image for the_federation
the_federation

25

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

Cool story bro.

Upvote • 
Avatar image for BuBsay
BuBsay

358

Forum Posts

0

Wiki Points

0

Followers

Reviews: 3

User Lists: 0

@true_gamer007 True, to an extent. The same can be said of the music business, next to no bands on the top 100 actually have any technical talent or writing talent and simply know how to write a catchy song (which you can do with a year of music theory). In essence, it's doing nothing other than pandering to our natural gut and adrenaline reactions rather than trying to create an actual narrative, or piece of groundbreaking art (much in the same style of MW3). Now does this make it bad? Well, in a way yes, but not necessarily. It just makes it stagnant and once everyone has outgrown their FPS phase the series will die. But in the meantime let the cash keep flowing.

Upvote • 
Avatar image for j_kizi
j_kizi

358

Forum Posts

0

Wiki Points

0

Followers

Reviews: 1

User Lists: 0

call of duty is ok, its not terrible like some people make it out to be... but at the same time its not incredible... i personaly dont hate it the way everyone does.... but i do wish that other more worthy games would get the same amount or even half of what it sales....

Upvote • 
Avatar image for killerlavaman
killerlavaman

81

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

@ true_gamer007 well said

Upvote • 
Avatar image for true_gamer007
true_gamer007

433

Forum Posts

0

Wiki Points

0

Followers

Reviews: 10

User Lists: 0

MW3 deserves this. Keep up Infinity Ward. For all those disparaging MW3 and blaming it over rated: If you say MW3 is so dumb, how come it is breaking records. Either those millions of people praising it are sick or you guys have a serious problem. MW3 is simply thrilling, action-packed, a bit emotional and fun game.

Upvote • 
Avatar image for StingrayX5
StingrayX5

634

Forum Posts

0

Wiki Points

0

Followers

Reviews: -1

User Lists: 0

The poor losers who bought this game...such a shame.

Upvote • 
Avatar image for Henninger
Henninger

1675

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

Whether u like the game or not, wut they did is still impressive. Now is it a good product? It's aight. Its not better than COD4. Period the end. But its way better than Black Ops. This will b the last COD game I buy. Unless they do something with a western style setting or a future setting, I wont b buying the next COD game. But still the numbers r impressive none the less.

Upvote • 
Avatar image for darkcomedian
darkcomedian

668

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

F*** this planet.

Upvote • 
Avatar image for DeathByGeek
DeathByGeek

25

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

Very trendy bashing COD isn't it

Upvote • 
Avatar image for mrmime777
mrmime777

103

Forum Posts

0

Wiki Points

0

Followers

Reviews: 12

User Lists: 0

For the biggest company in entertainment, Activision should check press releases more carefully - it's spelled rarefy. o.o

Upvote • 
Avatar image for jmrwacko
jmrwacko

6469

Forum Posts

0

Wiki Points

0

Followers

Reviews: 21

User Lists: 0

Also, B2K is out today, aww yeeeah

Upvote • 
Avatar image for steelmouth
steelmouth

1084

Forum Posts

0

Wiki Points

0

Followers

Reviews: 7

User Lists: 0

really now do they have to rub it on my face

Upvote • 
Avatar image for jmrwacko
jmrwacko

6469

Forum Posts

0

Wiki Points

0

Followers

Reviews: 21

User Lists: 0

What a joke. I've only heard negative things about MW3 from friends. I don't know a single person who doesn't regret buying MW3. I'm glad I didn't. MW2 was one of the dumbest video game purchases I've made, right up there with Spore and Dark Messiah of Might and Magic.

Upvote • 
Avatar image for hereatlast89
hereatlast89

25

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

And stop this bickering Online comments are full of idiots fighting over: Xbox VS PS3, Apple VS Android, COD VS BF,etc. Games are for entertaining you and not something you to quarrel about.

Upvote • 
Avatar image for Cmoney34
Cmoney34

32

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

@xGamePlayerx19 u not that busy playing them games if u are on here

Upvote • 
Avatar image for hereatlast89
hereatlast89

25

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

Fudge off FPS Fudge off COD Fudge off BF Gonna play SAINTS ROW

Upvote • 
Avatar image for xGamePlayerx19
xGamePlayerx19

379

Forum Posts

0

Wiki Points

0

Followers

Reviews: 3

User Lists: 0

still have to give this game a rent so i can do the campaign, but ive just been to busy with bf3 and skyrim lol

Upvote • 
Avatar image for kullashaker
kullashaker

25

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

BF3 is a big down. why? because their game only support 2 OS. 7 and vista. xp is the most used OS on the globe. that's why i loved MW3.

Upvote • 
Avatar image for vader501st
vader501st

1128

Forum Posts

0

Wiki Points

0

Followers

Reviews: 2

User Lists: 0

IW/Sledgehammer earned it. The game improved on nearly every aspect of MW 2, and the breathtaking ending to the trilogy's storyline was the icing on the cake. As much I hate Activision, just as much as EA, I gotta say that MW 3 is an outstanding, complete package. Haters can once more suck on this.

Upvote • 
Avatar image for ravibabu435
ravibabu435

25

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

billion $ in 16days.......Is it possible in any industry other than gaming??

Upvote • 
Avatar image for Cmoney34
Cmoney34

32

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

@earlmccormick88 i bet u one of those sorry players too from comment back at me

Upvote • 
Avatar image for Corrupted_Wolf
Corrupted_Wolf

956

Forum Posts

0

Wiki Points

0

Followers

Reviews: 1

User Lists: 0

@moviequest14 That point is invalid since you're saying even though Avatar was cheaper for the people it still didn't outshine MW3, and MW3 although ridiculously high-priced for its quality (as you were stating) it still managed to have enough people to outshine Avatar. It's sort of a moot point. They're both fun in their own ways and MW3, although not a big fan myself, is a fun game. We all know there are better games out there... but it's like deciding between movies like Bourne Identity and King's Speech.... We all know "King's Speech" is the more "quality" movie, but Bourne is so much more fun to just kick back and enjoy for more people. Again they're both good in their own ways : ).

Upvote • 
Avatar image for John_Read
John_Read

1214

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

money grows on cod for kotick :P

Upvote • 
Avatar image for earlmccormick88
earlmccormick88

621

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

@Cmoney34 One of the corniest comments I ever read

Upvote • 
Avatar image for spindrift11b
spindrift11b

25

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

I play COD, I have fun with it, but man it has got to be the single most overrated game in history.

Upvote • 
Avatar image for Ka-BaMf
Ka-BaMf

256

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

@Cmoney34 Ignorant fanboy is ignorant.

Upvote • 
Avatar image for Cmoney34
Cmoney34

32

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

END OF THE DAY OR YEAR MW3 IS THE WINNER AND THE ONES WHO ARE SORRY IN THE GAME GOING TO HATE ALL DAY EVERDAY I BET YALL SORRY IN BF3 TOO

Upvote • 
Avatar image for Soothsayer42
Soothsayer42

25

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

@moviequest14 geez, this dumb nintendo kid again. Nobody ever said that COD was high quality.. it sells more than any other shooter cause its really fun and easy to play, plus wih features like co-op , zombies, spec ops, survival... COD never clarifies to be 'High Quality'. ask any gamer.. just play your own personnel games without mocking the others..

Upvote • 
Avatar image for earlmccormick88
earlmccormick88

621

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

75% = 12-17 year old racist, trash talking kids. 20% = 18+ year old trash talking, racist adults. 5% = Real Hardcore gamers of all ages. This is just my opinion. I play BF3 and MW3. I bought them both for $44 each at my job w/ my employee discount and a $10 off coupon. Also, I'd like to mention that at my job, they never asked to see I.D. when selling MW3. It's the almighty dollar and I even saw parents buying it for their kids. It's a riot.

Upvote • 
Avatar image for earlmccormick88
earlmccormick88

621

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

[This message was deleted at the request of the original poster]

Upvote • 
Avatar image for InflictedOwned
InflictedOwned

354

Forum Posts

0

Wiki Points

0

Followers

Reviews: 2

User Lists: 0

Who the hell is buying this game... not ONE of my friends say they have. Are they lying to me out of shame?!?!

Upvote • 
Avatar image for Cmoney34
Cmoney34

32

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

BF3 Lame everybody camp on there

Upvote • 
Avatar image for moviequest14
moviequest14

66

Forum Posts

0

Wiki Points

0

Followers

Reviews: 9

User Lists: 0

So funny how much Activision is ''forgetting'' to mention here...I know of a theater where,several times a week, you can get movie tickets for about $5..so that means Avatar would have had to sell what...(considering a majority of sales was to the deluxe edition)...35 tickets for each CoD game? Even if you take in account more expensive tickets compared with the cheaper CoD set..it is still a staggering advantage to CoD..games should be held in an entirely different category and not even compared to movies.Avatar still holds the title to me..because they did it with $5-$10 tickets...not $60-$180 glorified multiplayer.''Activision said its shooter franchise is "now amongst that rarified group of sustained franchises like Star Wars, Harry Potter, Lord of the Rings and the National Football League that attract or engage tens of millions of people every year or every new release." Activision can run their mouths about how great their game is all they want to...but all I know is that it will be a cold day in hell before I consider them the same quality as Star Wars and Lord of the Rings.They sold a lot of copies...I hope it brings them pleasure..but selling copies and making money doesn't earn you a title of quality,and I am going to have to see a lot of change in CoD before I can EVER consider MW or any CoD game for that matter ''high quality''.

Upvote • 
Avatar image for alberto2045
alberto2045

1591

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

its 2 different things... one is $60 and the other is about $10-15 so the game is gonna win any day

Upvote •