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Modern Warfare 2 regains Call of Duty prefix

[UPDATE] Final box art for anticipated game carries name of original series; Activision confirms change, says title is series' "first true sequel."

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When Modern Warfare 2 was announced during the Game Developers Choice Awards in March, it did not carry the same title prefix as its processor, Call of Duty 4: Modern Warfare. Ever since then, not one single television spot or announcement related to the game has referred to it as anything other than "Modern Warfare 2." Indeed, the name "Call of Duty" has been mentioned by publisher Activision only when referencing the game's developer, Santa Monica, California-based Infinity Ward.

Bask in the glory of the
Bask in the glory of the "first true sequel."

Now, though, Infinity Ward's director of communications and community manager has revealed that the prefix is back. In a Twitter post this afternoon, Robert Bowling announced that he "just received [sic] the first Modern Warfare 2 boxes straight off the press. 'S*** just got real.'" The accompanying photo (pictured) shows the box as bearing the title "Call of Duty: Modern Warfare 2."

[UPDATE] Activision has now confirmed the change with the following statement:

Infinity Ward's Modern Warfare 2 is the direct sequel to Call of Duty 4: Modern Warfare. We have focused our attention on Modern Warfare in order to most effectively communicate the fact that this is the first true sequel in the Call of Duty series. Infinity Ward, the original creators of the Call of Duty franchise, has said from the beginning Modern Warfare 2 resides in the Call of Duty universe. This is reflected in the title's package.

The name change's timing comes just a few weeks after a study from tracking firm OTX (cited by GamaSutra) found that the game's awareness level amongst potential buyers dropped 20 percent when it did not have the Call of Duty prefix in the title.

The return of the COD prefix also quashes the widely held belief amongst game-industry watchers that Modern Warfare was being spun off into its own independent franchise. Activision hinted that such a move was in the works when the publisher said that subseries had "taken on a life of its own" three months ago. It also remains unclear if Modern Warfare 2 is the "unique new IP" that Infinity Ward teased when its leading developers renewed their contracts with Activision last summer.

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Avatar image for cluelesspug
cluelesspug

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I don't care about its name or the box art, I just want Stopping Power, Juggernoob, and Martyrdumb gone.

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Epicurus-Reborn

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its just a title. it would be the same game regardless.

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ieatnoobs18

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Doesnt really matter to me. It would be great without the COD tag, and will be great with it. Atleast now i can just say CoD not modern warfare 2.

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cluelesspug

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Now I can stop correcting people on how its not a Call of Duty game, because it is now. I don't really think I like the box art, but it doesn't matter.

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moe725

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At least its call of duty thats all i need other than the gameplay

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agturboninja

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Smart move.

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Darth_Nater307

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As long as the game's great, the boxart doesn't matter to me.

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Avatar image for mattcarlo
mattcarlo

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Who cares about the title, it is all about the gameplay.

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deactivated-5e0292c4b3942

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"That box art looks terrible. It's the Call of Duty 2 "Call of Duty, the CoD4 "Modern Warfare" and the Battlefield 2 "2"". . Lol ya, at least they could have made the 2 green :)

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Ne_rome

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i agree with cardiackid07, i just want this game to kick balls.

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Coqui2005

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gosh who cares on the way it looks jesus grow up, Did you see that gameplay?!?!?!?! FREAKING AMAZING!!!! this will be the game to get cant freaking wait :) INCREDIBLE pc version here i come.

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Nihmmoh

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i still called it call of duty modern warfare 2 anyway....

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X360PS3AMD05

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DUH, you need people to recognize the name to get them to buy it.

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shenron43

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Hope they spice it up a little bit I'm somewhat tired of doing the same exact thing every time. But on a better note I am excited and definitely going to getting it when it comes out.

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JJ_Marsh

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I don't care if they called it Modern Warfare 2: Rise of the Pink Poneys. I'm still gettin it.

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wolf0

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who cares game is going to rock

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schmitt316

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No more martyrdom please.

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Kurzicide

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I didn't think Activision would let them keep it without the prefix anyways. Call of Duty is one of their highest profit series, and a game that closely resembles the series that much will be marked as Call of Duty. The series has made a name for itself in the gaming industry. Not everyone reads these gaming websites, so not everyone would immediately notice that it is actually a Call of Duty game.

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Emraldo

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That box art looks terrible. It's the Call of Duty 2 "Call of Duty, the CoD4 "Modern Warfare" and the Battlefield 2 "2" :P

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SLjimbolian

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It really is all in the name.

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tennis12master

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I also don't like the box art very much. It just doesn't look very interesting, in my opinion.

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Deluhathol

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@coaltango To be perfectly honest, CoD has always been a MS leaning franchise. It started as purely PC, then branched to PC/360. PC and 360 will always, to some degree or another, be the 'lead' development consoles for Infinity Ward.

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tennis12master

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Ah, damnit. I liked the game being named Modern Warfare 2; it just sounds a lot more interesting than Call of Duty: Modern Warfare 2. Damn.

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Dreadedsniper

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pretty cool, i like cod4's cover better though.

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HyruleanLink

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Sweet boxart.

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prioritymail

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I'm not feeling the cover of this game. The picture is alright, but the title just looks all wrong. If you are keeping track, there is 3 different fonts for one title.

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Beastcake

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It looks a little awkward but nonetheless a game I am truly excited for.

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meke186

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that word placement almost seems like they were trying to cram everthing in. the words go from one end of the case to the other. did they not have room? the "call of duty" placement is super weird its like they were trying to make it as small and invisible as they could, as @xunhallowed said it's foolish and socially inept.

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clue942

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I was thinking at first after reading the comments, who cares about what the box artwork looks like but now I look at it again, it does look cheesy, not to be an a$$ but they really coulda did better with the box art, the inclusion of the prefix is what makes it look weird...

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SonicRaptor

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Good, the fewer confused parents at Best Buy the better. Yes, they exist folks.

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meke186

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what i wrote before was me being a hypocrit so sry no one stole anything.

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meke186

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@coaltango its just you cause its for all three not exclusive. im so glad they stayed with cod cause everyone would be arguing about who stole what ideas from whome and stuff. if anyone really stole something it would be treyarch cause they used infinity wards engine.

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SoNin360

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right on...

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slaya431

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I think they should have just left it modern warfare 2. If you can't recognize the game without the words Call of Duty in the title, you shouldn't be playing the game.

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shiny5

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coaltango, it's much better on 360 thats all

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soulstodeny05

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It's almost as ugly as the Orange Box artwork. I like the art, but the text just seems to be placed haphazardly. As xunhallowed said, almost as if it were placed by a mere simpleton!

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coaltango

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is it me or it just feels like modern warfare 2 is an X360 exclusive

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mr0806

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[This message was deleted at the request of the original poster]

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CreatureRising

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Modern Warfare 2 Looked Alot Cooler Though :(

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mr0806

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should have left it modern warfare...

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xunhallowed

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Allow me to revise my previous statement, because I'm apparently not allowed to say retard (please note: I'm not using it in a 'derogatory way' this time, I've learned my lesson and will be a good boy, I promise, wouldn't want to offend anyone, right?). The placement of the "Call of Duty" logo looks like a person considered to be foolish or socially inept. My god, censorship is great, right?

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def_mode

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its just a name, i could care less if they put something else there.

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Rob_101

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Just when I was starting to get used to calling it "Modern Warfare 2".... Oh well this way makes more sense.

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Sepewrath

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musical chairs with the name huh, I guess they need that to assure that 10 million in two weeks or whatever they said.

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TheZ3nMan

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Now that it has Call of Duty in the title, Treyarch can get their hands on it.

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atreyu27

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Im sold after watching the stage demo.

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daabulls23

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Why drop it in the first place? That would be like the Medal of Honor franchise calling its games just "Frontline" or "European Assault."

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alien100000

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What difference would it make, it's still a call of duty game whether they write it on the box or not

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chedder221

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this game needs to have the pre fix Call of Duty in front of it because it is a call of duty game not its own game

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