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Modern Warfare 2 regains Call of Duty prefix

[UPDATE] Final box art for anticipated game carries name of original series; Activision confirms change, says title is series' "first true sequel."

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When Modern Warfare 2 was announced during the Game Developers Choice Awards in March, it did not carry the same title prefix as its processor, Call of Duty 4: Modern Warfare. Ever since then, not one single television spot or announcement related to the game has referred to it as anything other than "Modern Warfare 2." Indeed, the name "Call of Duty" has been mentioned by publisher Activision only when referencing the game's developer, Santa Monica, California-based Infinity Ward.

Bask in the glory of the
Bask in the glory of the "first true sequel."

Now, though, Infinity Ward's director of communications and community manager has revealed that the prefix is back. In a Twitter post this afternoon, Robert Bowling announced that he "just received [sic] the first Modern Warfare 2 boxes straight off the press. 'S*** just got real.'" The accompanying photo (pictured) shows the box as bearing the title "Call of Duty: Modern Warfare 2."

[UPDATE] Activision has now confirmed the change with the following statement:

Infinity Ward's Modern Warfare 2 is the direct sequel to Call of Duty 4: Modern Warfare. We have focused our attention on Modern Warfare in order to most effectively communicate the fact that this is the first true sequel in the Call of Duty series. Infinity Ward, the original creators of the Call of Duty franchise, has said from the beginning Modern Warfare 2 resides in the Call of Duty universe. This is reflected in the title's package.

The name change's timing comes just a few weeks after a study from tracking firm OTX (cited by GamaSutra) found that the game's awareness level amongst potential buyers dropped 20 percent when it did not have the Call of Duty prefix in the title.

The return of the COD prefix also quashes the widely held belief amongst game-industry watchers that Modern Warfare was being spun off into its own independent franchise. Activision hinted that such a move was in the works when the publisher said that subseries had "taken on a life of its own" three months ago. It also remains unclear if Modern Warfare 2 is the "unique new IP" that Infinity Ward teased when its leading developers renewed their contracts with Activision last summer.

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Avatar image for Alex_09
Alex_09

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@VengfulOne Well they are total fools. They dropped it until they saw that study that claimed more than half of gamers interviewed did not recognize the name modern warfare without the call of duty prefix attached. I don't see how a gamer couldn't recognize the name either way but at least this makes all of the fans who claimed they wanted to distance themselves from treyarch eat their words.

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Avatar image for Hayabashi
Hayabashi

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No by adding the CoD prefix it means there may be zombie mode!

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Avatar image for FLEEBS
FLEEBS

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Well, it makes sense. Day one sales would almost definitely be higher with the COD prefix included. If the name had stayed just Modern Warfare 2, word (and sales) would certainly have spread, but the sales would take longer to pick up pace. Of course they need to protect and guarantee the sequel to the best selling shooter of all time's place in sales. Still, I kind of think it would have been cool if they had dropped the COD moniker.

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Avatar image for VengfulOne
VengfulOne

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Of coarse its going to be called Call of Duty still. ITS CALL OF DUTY!! You would have to be a fool to drop the name of such a successful franchise.

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Avatar image for BlueRaptor7
BlueRaptor7

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Its' simple marketing. (I seem to be on a rage roll tonight. lol) Its' the reason that Madden doesn't lose it's name, or why Halo doesn't lose it's. When gamers/friends/family (aka prospective buyers) walk into a store and see a recognizable IP, they will be more likely to buy it. If they lose the name, they lose that marketing edge. Just saying.

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jigsaw4life

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if there is anyone good that plays cod4 ,cod5 and killzone 2 add me im the best

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jigsaw4life

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this is the first sequal becasue it takes of where it the other left of direct sequel

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junglist101

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Call it what you will I can't wait to get my hands on this game.

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jigsaw4life

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okay this is modern warfare 2 which is call of duty six for short world at war was number five in the series stop acting retarded people they just didnt put 5 on the box cuz it was too long but it was five and this is 6 and next will be seven which will be made by treyarch or however u spell it hope that helps

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Avatar image for punkdsk8erdude
punkdsk8erdude

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lol. i can't believe how confusing this is getting w/ the numbers and all. Is WaW COD5? Is this COD6? Is that new COD that treyarch is working on COD7? Lmao. Honestly, who cares. this will be referred to as COD6 most likely, because it is the 6th COD to be released. Plain and simple. But honestly, i'm sort of glad it's retaining COD. I think we can all agree Infinity Ward is best at making COD games, and so if Treyarch officially took over the COD series it wouldnt be as good. And tehres no point in making it its own series...the CODs will continue to use the same engines, systems, etc, play the same way, etc. So it makes more sense to keep calling this COD.

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joeborg14

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What does he mean this is the first sequel in the CoD franchise? Because CoD2 was certainly not a sequel to CoD, lol. What he means to say is that this is the first spin off in the franchise, the first time they're officially going off on a rabbit trail. I think they should've designated from the start (if they were anticipating sequels) that this was going to be a separate little deal, because until 4 it was exclusively WW2. Then we had 5, and now 6 is back to MW, and it's all very convoluted. Keep it simple, stupid.

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MuffinPunk

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damn! now it's 9 syllables instead of 5, this ruins everything!!

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Avatar image for taylormadederek
taylormadederek

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No......not COD 6....there still isn't a COD5 I liked it without the COD prefix. But whatever...I will buy it and you will get killed many many times by me online.

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Petercairns

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so this is cod 6 rite...??

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Flint247

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Infinity Ward > Trearch. Trearch made CODWAW so un-enjoyable, in my opinion. COD4 was way better.

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Avatar image for Flint247
Flint247

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I am glad it has COD at the front of it. Not many people will know that's a sequel to COD4.

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Phazevariance

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Great... so.. is the game the same? yes? then who really cares! honestly, most already knew it was COD.

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AmazedTony123

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yes its cod modern warefare 2... im glad they didnt change it to cod 6 modern warefare 2, that would sound soooo stupid. lol

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Avatar image for a-a-a-a-2-24-5-
a-a-a-a-2-24-5-

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very nice gald they did it

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Unheard-Volume

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@georgeo10yal I know that this is "technically" the 6th game, but if they're calling this game "CoD: Modern Warfare 2" with no mention to a number 6 then are they going to jump to 7? CoD2, 3, 4, 5, 4:2, 7? It'd be sorta wierd

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gohoanq

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Cool, glad they did that.

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ruZZo

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Good decision...

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Supa_Chigga

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It should now be called Cod 6, because Cod 4 +MW2=6. Also cod waw was called cod 5

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fallen293

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you spent all that time building a franchise, why change now?

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georgeo10yal

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@Unheard-Volume technically this is 6 next game is 7

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endocrine

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Shocking?

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PS3callofduty

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Tyreach is gnna ruin the name of CoD if they keep making crap games! But I think nobody can make a CoD game as well as IW Keep up the good work!:)

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Setsuka13

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It doesn't matter what they do. People will still buy.

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Avatar image for deactivated-60e82fc17f7fe
deactivated-60e82fc17f7fe

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isnt this the call of duty 4? y drop 4? too many numbers?

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Unheard-Volume

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So are they gona call the next Call of Duty (after CoD 4:MW 2) 6 or 7???

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Avatar image for deactivated-5f0932068c331
deactivated-5f0932068c331

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Could care less about the name... just fix noob tubes, the nade spamming fest, airstriking spawn points and helicopter being too easy to call in

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Avatar image for R3NeGaDeAnGeL
R3NeGaDeAnGeL

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Call of Duty: Modern Warfare 2, Modern Warfare 2...it can even be called the "Shoot Badguys with Guns Game" for all I care...all that matters is the sweet, sweet gameplay..

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rmoney12345

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doooooooooooooooooooooooooooooooodoooooooooooooooooooooooooooooooo

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Metroid827

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this doesn't surpise me.... It makes sense.

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Maxor127

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"S*** just got real?" Really really lame. I thought trying to act hip to pander to America's youth died with the 90s. Anyways, the naming of this game is starting to get almost as convoluted as the Dark Forces/Jedi Knight games.

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okassar

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I don't care....I guess I prefer the prefix,I'm used to Call of Duty,I only buy IW versions and they always change and they're always really good and unique.Trust me,the only "milking" part is when Treyarch comes in and pretty much copies IW's style.But seriously,CoD is always good,until IW really messes up,I am a loyal fan of this series.

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skullboy950

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Good thing actually.

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StealthKnife

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yes!! i win a bet

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mcspaddin

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wow pulled off -3 for simply saying that the words "call of duty" before the title was like quality assurance

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Killzone23

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good, i like having call of duty in the title

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masterfarticus

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Good. If it is part of a series, keep the games together! Need I remind you guys of the Rambo movies? Not one of them had a title remotely similar!

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tommyc555

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Oh well can't wait for Modern Warfare 2. I hope Call of Duty 6 won't be another WWII shooter

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headbound

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i cant wait, i think theres a new melee perk in it and some others,cant be released soon enough.

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gnbfd

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Activision only did this for sales... and I actually don't blame them. Besides, Call of Duty just sounds better than Modern Warfare to me

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ThunderBolts07

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that kool keep the name going

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Supericano2

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I actually liked it better as Modern Warfare,the Call Of Duty title has gotten stale & screw awareness the purist will know what it is

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Avatar image for deactivated-59ff149c6b46d
deactivated-59ff149c6b46d

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alrighty then

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Templar_Bladema

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@scphan I can assure you it is the same multiplayer we have been rocking since CoD1. I doubt they will change it to RTS format or make it turn based anytime soon, so you can relax knowing its good old FPS glory.

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Vance_009

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so are we going to call it CoDMW2 or just MW2

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scphan

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great another non multiplayer story about COD=MW2.... RELEASE SOME MULTI INFO ALREADY!!!!

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