MLG nabs TV, mobile deal
Professional gaming league will be shown on USA Network, Boost Mobile; Boost, Scion sign on as major sponsors.
Sports fans can tune in on Sundays and watch their favorite stars battle it out in heated competitions, but what about gamers who want to watch some pros battle it out on the Xbox or GameCube? Major League Gaming (MLG), a professional gaming league that tours the US, is giving gamers a reason to turn off their own Halo 2 matches and tune in to someone else's.
The league, which MLG claims to be the first professional gaming organization, today announced several deals that would bring the MLG to the public. The biggest deal involves the broadcasting of seven one-hour episodes of MLG programming on the USA Network. The television shows, which will be available on MLG.com, will air this holiday season.
Gamers on the go will also be able to get info on the MLG through their mobile phones, provided they're hooked up with Boost Mobile. Original content, including tournament highlights and contestant profiles, will be available over the youth-oriented mobile phone service.
Boost and Scion have also signed on as major sponsors of the tournament, with the first stop of the Boost Mobile Major League Gaming Pro Circuit presented by Scion kicking off on April 21 in New Jersey. More than $800,000 in cash and prizes will be given to participants throughout the year.
For more information on Major League Gaming events, head over to the official site.
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