MLG CEO challenges Twitch, says streaming content creators can make more money with them
Major League Gaming CEO Sundance DiGiovanni says that premium content creators can earn more money on MLG.tv than through Twitch.
Last week popular streaming provider Twitch released released a "Twitch 2013 Retrospective" report chronicling some of the achievements made in 2013, including 45 million unique viewers a month, and over 12 billion minutes of content watched each month.
Prior to the report coming out, MLG Founder and CEO Sundance DiGiovanni spoke to onGamers in an interview about their new platform. Specifically, DiGiovanni was asked why streamers would prefer to stream on their new platform than on Twitch.
"It's harder to broadcast on right now, but they'll make more money," said DiGiovanni. "They'll make significantly more money. It's not one-button streaming, but it's not meant to be either. The key to it is: If you produce live content, have a meaningful audience, and want to make money off of advertising, our numbers are far stronger at the moment. Based on what we've seen on our content on both and what we've heard from partners."
DiGiovanni says there's more work to do be done in regards to features beyond monetization.
"In terms of it being better in any other way, I think the global reliability is really solid. I'm not going to say it's better because I can't speak to that. In terms of the image quality, I think it's great, but I'm not going to say it's better. In terms of chat, I think we have some work to do to figure out what we want to do there but right now. Twitter chat does a lot on the social side, but doesn't do a lot in terms of the real-time exchange that people are used to."
DiGiovanni says MLG.tv will host content around Dota 2, StarCraft II, League of Legends, Super Smash Bros, and Call of Duty. Professional Call of Duty players and popular YouTube producers such as OpTic Gaming and Curse Gaming are some of the initial partners on the site.
"With the launch of MLG.TV, our current partner roster is definitely Call of Duty heavy, " said DiGiovanni. "The community is very active and has grown exponentially over the last few years making it easy to work with and identify partners that make sense for the MLG network. There is a large appetite from both a streaming and viewing perspective for Call of Duty content and the community is extremely passionate. As included in the COD Championship Series announcement today, we are also partnered with Activision and all COD Championship broadcasts will air exclusively on MLG.TV and Xbox Live."
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