Microsoft's ZeniMax Acquisition Reaction: The Internet Freaks Out Over Xbox And Bethesda's Partnership
Here's what the internet thinks of Xbox's purchase of ZeniMax Media, Bethesda's parent company.
Earlier today, Microsoft announced its acquisition of Bethesda parent company ZeniMax Media for $7.5 billion. The purchase raised eyebrows online, with some excited about a possible Doom/Halo crossover. This is just one of the many reactions the internet had to the news; you can check out other responses below.
Wishing for a Doom/Halo crossover--particularly a buddy cop version, as Twitch streamer ItMeJP jokingly requested--is one of the more obvious reactions to Microsoft and ZeniMax's deal. The two legendary, suited-up super soldiers make sense together, especially given Doom Eternal and Halo Infinite's revamped gameplay and traversal mechanics.
This can now actually become reality pic.twitter.com/azmvB4Wwut— Nibel (@Nibellion) September 21, 2020
Others responded with memes, like one with Xbox boss Phil Spencer facing the camera and a shopping list floating to the right. The list features various grocery items like bread and eggs, as well as Bethesda. Or another using a scene from It's Always Sunny In Philadelphia to posit a reunion, in which Charlie (Charlie Day, or in this case, Bethesda Game Studios) and Mac (Rob McElhenney, or Obsidian Entertainment) spot each other in a restaurant.
It was recently revealed that Spencer had the Xbox Series S, the cheaper and smaller version of the Series X, hidden on his shelf since July 2020. Game developer Steve Kim took that image, cropped and placed a tiny Todd Howard in the background, and said Howard was sitting on Spencer's shelf, too, right next to the Series S.
Fun fact: Phil had Todd sitting on his bookshelf back on July 1 and nobody noticed. 😏 pic.twitter.com/RDT06B1wIi— Steve Kim (@Fobwashed) September 21, 2020
Additionally, legendary computer programmer and former Doom developer John Carmack weighed in on the acquisition, saying he may "be able to re-engage with some of [his] old titles." In addition to Doom, Carmack worked on Quake 4, Rage, Return to Castle Wolfenstein, Shadowcaster, Wolfenstein 3D, and other iconic id Software games.
Great! I think Microsoft has been a good parent company for gaming IPs, and they don’t have a grudge against me, so maybe I will be able to re engage with some of my old titles. https://t.co/GijQGEL4tZ— John Carmack (@ID_AA_Carmack) September 21, 2020
In other news, Double Fine plans to buy some pizza today.— Double Fine (@DoubleFine) September 21, 2020
The deal between Microsoft and ZeniMax Media includes all the latter's subsidiaries, such as Arkane Studios, Bethesda Game Studios, Bethesda Softworks, id Software, ZeniMax Online Studios, and others. According to GamesIndustry, Bethesda will still publish its own titles. And Spencer said PlayStation-exclusives like Deathloop and GhostWire: Tokyo will proceed as promised.
The products discussed here were independently chosen by our editors. GameSpot may get a share of the revenue if you buy anything featured on our site.