Microsoft to spend $500M on Kinect marketing - Report
Tech giant spending half a billion to promote new gesture-recognition technology; campaigns include Times Square showing, YouTube front-page takeover; full software lineup announced.
Microsoft has previously expressed how it intends to treat the launch of Kinect as it would a new system. Now, the tech giant has placed a price tag on just how much effort will sit behind the launch of the company’s full-body motion-sensing technology.
According to a New York Post report, Microsoft plans to spend $500 million marketing Kinect. The budget is spread through a number of campaigns, including a Times Square event and billboards; a YouTube front-page takeover; deals with Burger King, Pepsi, Time magazine; and more. Microsoft, according to the report, will also spend marketing dollars on advertisements during ABC's Dancing with the Stars, and Fox's Glee.
In other Kinect news, Microsoft today revealed the full software lineup for the technology. Kinect will launch in North America with an eclectic mix of 17 titles, including Kinectimals, Harry Potter and the Deathly Hallows: Part 1, and Joy Ride. For the full list of Kinect launch titles, check out the blog of Larry "Major Nelson" Hryb, Xbox Live's director of programming. The Xbox 360 launched in 2005 with 18 titles to its name.
The European Kinect release slate will include all 17 North American titles as well as Get Fit With Mel B from Black Bean Games/Lightning Fish, and Crossboard 7 from Konami.
Top New Game Releases For Switch, PS4, Xbox One, And PC - E3 2019 The 5 Biggest Stars Of E3 2019 The Best E3 2019 Game Trailers The Biggest Nintendo Direct Announcements & Games | E3 2019 GameSpot's Best Of E3 2019 Awards Every Big Square Enix Game And Announcement At E3 2019 Legion Season 3: Everything You Need To Know Monster Hunter World: Iceborne - New Beasts In A New Land | E3 2019 The Biggest Games We Wished Were At E3 2019 Zombie Army 4: Dead War - Ambush Gameplay | E3 2019 Wrath: Aeon Of Ruin Live Gameplay Demo - A Quake-Inspired FPS | E3 2019 Sequel To Zelda: Breath Of The Wild Trailer Breakdown | E3 2019
Got a news tip or want to contact us directly? Email email@example.com