Microsoft raises estimated first-day Halo 2 sales to $125 million-plus
The <i>Seattle Post-Intelligencer</i> quotes Microsoft's Peter Moore as saying the game shipped 2.38 million units in a single day.
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Yesterday, Microsoft's corporate vice president of retail sales and marketing Peter Moore made one of the bigger boasts in game-industry history. "I'm calling a $100 million day on Halo  today," he said at Harris Nesbitt Playtime 2004 Investor Conference in New York City, according to Reuters.
Today, it seems that Moore actually lowballed Halo 2's opening-day sales. The Seattle Post-Intelligencer is reporting that Microsoft now claims to have sold 2.38 million units of the game in the US and Canada. If confirmed, that would mean the company's one-day take would exceed $125 million--exceeding even the highest-grossing opening weekend for a holiday film.
However, Microsoft's claims may be hard to independently confirm. David Riley, senior manager of the NPD Group, which currently holds a monopoly on nationwide game-sales data, said "it's difficult for anyone in the industry to provide such data in a timely and accurate fashion."
However, reps for game retailer GameStop told the Post-Intelligencer that they sold over 500,000 of Halo 2 in its 1,726 American stores--a record for the company. If GameStop's main rival, EB Games, saw similar figures--not to mention other game-selling outlets like Best Buy--Microsoft's claims could be well within the realm of plausibility indeed.