Microsoft on Xbox One messaging -- "Shame on us"

Chief product officer Marc Whitten admits company has not done enough to communicate benefits of Xbox One, says family sharing plan could return.

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Xbox chief product officer Marc Whitten has addressed messaging issues for the Xbox One, saying "shame on us" for coming up short in communicating to consumers the benefits of the next-generation console.

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"I think it's pretty simple. We've got to just talk more, get people understanding what our system is," Whitten told IGN in a new interview. "The thing that's really gratifying is that people are excited about the types of features that are possible, and it's sort of shame on us that we haven't done as good of a job as we can to make people feel like that's where we're headed."

Whitten also spoke about the Change.org petition calling Microsoft to reinstate its controversial Xbox One policies. He said Microsoft's decision to reverse its policies was done to give consumers more options and explained that the company still has work to do to get this point across to consumers.

"What it tells me is we need to do more work to talk about what we're doing because I think that we did something different than maybe how people are perceiving it," Whitten said. "When I read some of the things like that petition, from my perspective we took a lot of the feedback and, while Xbox One is built to be digital native, to have this amazing online experience, we realized people wanted some choice. They wanted what I like to call a bridge, sort of how they think about the world today using more digital stuff."

"Frankly, I think we need to just do more to let people see how the console works, what they're going to be able to do for it."

"What we did, we added to what the console can do by providing physical and offline modes in the console. It isn't about moving away from what that digital vision is for the platform," he added. "It's about adding that choice. Frankly, I think we need to just do more to let people see how the console works, what they're going to be able to do for it. I think a lot of the things they're wishing for are frankly there."

Also in the interview, Whitten specifically addressed the Xbox One's family sharing plan, which was killed off when Microsoft announced its change of policies. He explained that this feature--which would allow gamers to share their digital libraries with up to 10 others--could make a return if consumers make enough noise.

"If it's something that people are really excited about and want, we're going to make sure that we find the right way to bring it back," Whitten said. Check out the full IGN interview for more.

The Xbox One launches this November for $500 alongside competitor Sony's $400 PlayStation 4.

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pakhair

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As far as our choices of Physical media snd offline don't go. I am always eager for innovation, give us something which you think is the future but never take our choice away. I will be cheesy here and use a famous gaming quote:

"A man chooses a slave obeys"


I know it's cheesy but befitting in it's own way


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Avatar image for GONtheSKYLORD
GONtheSKYLORD

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@pakhair Is that quote famous for being dumb?

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GONtheSKYLORD

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I was hoping for a killer instinct revival for years, but now that I've seen it, I kinda wish it would have stayed dead.

6 • 
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A_Rabid_Dog

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@GONtheSKYLORD The original studio didn't even make it. That was grounds enough to not buy it.

That and the fact that it's a F2P monstrosity.

Who does that these days? I hope that game tanks just so no more devs attempt it.

3 • 
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dasgina

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How about the option to pass on kinnect. Everyone I talk to would rather buy that separately.

5 • 
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jasongm

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@dasgina Please pass on the Kinect MS, there's a reason why i don't own a Kinect for my current 360... Plus you can have a system at a low price as Sonys next gen system, this equals to more hype for your XOne.

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gf61

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@jasongm @dasgina MS will not sell anything at a loss!

Especially a console!

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SambaLele

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Edited By SambaLele

They did their job when they announced the first very restrictive plan to impose fees on used games, always online, mandatory installs, mandatory Kinect, and everything else.

Then they compromised their plans on E3 after the harsh backlash consumers gave them. It was then that they started with that talk of "we were misunderstood, and now we'll also give you a family share plan".

That was a long time after the first, more strict announcements.

They think they can rewrite the past, but we, who read all the news back then, we knew your offer MS. It's not this all twisted up thing you're bringing now.

Saying now that it wasn't anything like that won't change it.

5 • 
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valknight

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@SambaLele Not all gamers visit forums or watch websites to see what is goin on with the future of gaming. they just wait and when it comes out they get it.

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A_Rabid_Dog

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@valknight @SambaLele

That's why we call people like that xombies.

If you don't have the brain to research the product you are buying, or know ANYTHING about the product you are buying, you are a fracking idiot.

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ziggyww

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Edited By ziggyww

@SambaLele Don't waste your breath on him he is a fanboy and is impervious to logic.

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SambaLele

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Edited By SambaLele

@valknight @SambaLele @A_Rabid_Dog

The X1 costs $500, Kinect is included.

PS4 costs $400. PsEye costs $60.

How 400 + 60, in your math, is more than 500 is beyond me.

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valknight

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@SambaLele @valknight @A_Rabid_Dog I discovered that the playability and interactivity of the xbox will by far outdo the playstation. The kinect offers extra features that playstation can't do even with their peripherals, which would put the cost at 30-50 $$ higher than the xbox.

Also the games look better, the cloud is a superb idea the way that they are doing it and The controller will be far greater.

The playstation controller was designed to use the ps4 eye.. but without it you lose some of it's capabilities. So you are getting half of what it was meant to do..

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A_Rabid_Dog

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@SambaLele @valknight @A_Rabid_Dog Probably that he's a fracking idiot.

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SambaLele

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@valknight @A_Rabid_Dog @SambaLele What have you discovered on you research?

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valknight

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Edited By valknight

@A_Rabid_Dog @valknight @SambaLele you assume they will immediately get an xbox. I have done my research and prefer my xbox to a fony playstation.

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Butsnts

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Microsoft is trying so hard for everybody! Don´t buy her console like was cursed.

They keep showing more and more the bad side of Xbox like they don´t care,

About good rep.

12 • 
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smashthejews

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I was a loyal MS/XBOX fan from the beginning. It was a fun ride MS, but I am not stupid. Go spy on somebody else. Go push your ads and agenda on somebody else. I am now a PlayStation guy & will be buying a PS4...and if guys like me are switching sides, it says A LOT. Serves you right, MS. I hope XBOX fails.

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deactivated-5ce3f3d1d16d6

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Completely agree. I've supported MS products forever - even built an entire career based on their corporate solutions/systems. I've had the Windows Phone - junk. Now an iPhone for the past couple years. I've played with Win8. Hate it. Still on Win7 for lack of a better supported OS out there... Surface Pro? No... iPad. And now this whole sh&t with XONE... I'm just fed up with this company. Who's steering the ship over there in MS land. Listen to the market and to your customers..

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deactivated-5ce3f3d1d16d6

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Quite frankly MS, shame on you for not conducting focus groups with actual XBOX owners over the past few years - to understand what your customers want from your next-gen box BEFORE announcing ridiculous new policies and restrictions, just months before your Go-live. I have always been a fan of the first-gen and X360.. but this time around, I have to admit, Sony's general attitude is a lot more customer focused.. Supporting idie develops is also another feather in Sony's cap. Shame on you MS for essentially abandoning indie devs - forcing them to get a publisher...? All of this just might sway my opinion about which console I'll be purchasing at launch...

5 • 
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trttttt

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Microsoft is invencible on lies, no one can beat them in that competition!

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sanchango

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@trttttt NOT EVEN EA?!? D:

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k--m--k

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Shame on them indeed, they want to steal your money by buying their "console" and spy on you with NSA

10 • 
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Stephan267

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Shame on you that you wanna make a casual gamer as your guinea pig watching us 24/7 with the ''mordor eye" , go stick with your friends at NSA. thanks for putting me out of my dilemma.

12 • 
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ThaGoodDokter

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@Stephan267 love the comment lol. Playstation is the way to go. there is a reason why i have two PS3's.

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sanchango

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@ThaGoodDokter @Stephan267 may I ask why you have 2 ps3's? Honest question, I don't see the reason of owning 2 of the same console.

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sanchango

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@valknight @sanchango @ThaGoodDokter @Stephan267 I don't know why I think one console is enough. I feel stupid now because I never thought of those possibilities. lol XD
You and ThaGoodDokter make valid points.

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valknight

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@sanchango @ThaGoodDokter @Stephan267 I have 2 xbox's. one for myself and one for my daughter.


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ThaGoodDokter

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@sanchango @ThaGoodDokter @Stephan267 I had the first gen big ol 80GB. ran out of space and someone bought me the slim 320 GB for christmas.

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pcps4dude

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Shame on u microsoft, shame on u

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svdbygrce02

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Shame on Don

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Zero_Nitrous

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Edited By Zero_Nitrous

If Microsoft really cared about what the consumers thought, or listened to them and not only their bottom line they would make Kinect optional. They are full of crap.

12 • 
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transferstude

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i just stick with my pc and maybe i buy a ps4 too

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transferstude

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shame on you how dare you i dont even......do you really think i a......whatever xbone go **** yourself

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masfima1

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trolls trolling trolls.....

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eze_sl89

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@masfima1 oh you mean microsoft is a troll, yeah you are right

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brainiac1988

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shame on you for trying to screw the whole gaming community to gain a little more profit.

Will never buy a MS console again.

14 • 
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ali_manslayer

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Edited By ali_manslayer

clowns

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Sheik2

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Yes, too shame for that and maaaany other things. Too late, motherfuckers!!!! now give me an Xbox one for free and maybe I'll forgive you.

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Enundr

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Edited By Enundr

@Sheik2 wouldnt want it for free , would rather have Kinect removed then pay for the console like normal , this obviously wont be the case since M$ has said the kinect cost just as much to make as the console itself (ummmmm hello warning sign that they def cheapened the cost on the console rather then make it a powerful competitor , so yea....avoiding the console now altogether)

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jjonez1011

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Getting an Xbone just so I can tell it to turn on and watch me play my PS4.

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Badmutha

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@jjonez1011 I like the way you think.

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valknight

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@jjonez1011 lol it can even record live footage..

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VodkaHog

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Edited By VodkaHog

@valknight @jjonez1011 Same as PS4. It can stream to USTREAM. Once finished streaming, it can be saved as one past recording, which is a video. Video can be downloaded, edited and posted to youtube. http://www.playstationlifestyle.net/2013/03/06/share-ustream-ceo-talks-ps4-the-future-of-video-and-the-blurring-of-reality/

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valknight

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@VodkaHog @valknight @jjonez1011 yeah I wasn't arguing anything about system being able to do stuff. you are defensive no matter what I say now you will cry that the ps4 can do it too. but what can it do that the xbox cant?

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binderdundat

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Edited By binderdundat

I am boycotting xbox one and just getting a powerful computer, **** this motion sensor shit always watching me. it feels like 1984, they start off with something horrible, then when they back it off a bit, we are gonna be so thankful. So stupid, i hate this bullshit. PC all the way.

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CaveManCobb

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Edited By CaveManCobb

@binderdundat Its easy to boycott a company that doesn't have anything you give a shit about. That is why I laugh when gamers say they are going to boycott something.

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valknight

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@CaveManCobb @binderdundat even if microsoft didnt sell a single console they are so rich that they could laugh it off. their sucess doesnt depend on xbox.. it's a side project. Sony is the same for that matter.. they sell insurance and electronics.

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