Microsoft on Xbox One messaging -- "Shame on us"

Chief product officer Marc Whitten admits company has not done enough to communicate benefits of Xbox One, says family sharing plan could return.

2482 Comments

Xbox chief product officer Marc Whitten has addressed messaging issues for the Xbox One, saying "shame on us" for coming up short in communicating to consumers the benefits of the next-generation console.

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"I think it's pretty simple. We've got to just talk more, get people understanding what our system is," Whitten told IGN in a new interview. "The thing that's really gratifying is that people are excited about the types of features that are possible, and it's sort of shame on us that we haven't done as good of a job as we can to make people feel like that's where we're headed."

Whitten also spoke about the Change.org petition calling Microsoft to reinstate its controversial Xbox One policies. He said Microsoft's decision to reverse its policies was done to give consumers more options and explained that the company still has work to do to get this point across to consumers.

"What it tells me is we need to do more work to talk about what we're doing because I think that we did something different than maybe how people are perceiving it," Whitten said. "When I read some of the things like that petition, from my perspective we took a lot of the feedback and, while Xbox One is built to be digital native, to have this amazing online experience, we realized people wanted some choice. They wanted what I like to call a bridge, sort of how they think about the world today using more digital stuff."

"Frankly, I think we need to just do more to let people see how the console works, what they're going to be able to do for it."

"What we did, we added to what the console can do by providing physical and offline modes in the console. It isn't about moving away from what that digital vision is for the platform," he added. "It's about adding that choice. Frankly, I think we need to just do more to let people see how the console works, what they're going to be able to do for it. I think a lot of the things they're wishing for are frankly there."

Also in the interview, Whitten specifically addressed the Xbox One's family sharing plan, which was killed off when Microsoft announced its change of policies. He explained that this feature--which would allow gamers to share their digital libraries with up to 10 others--could make a return if consumers make enough noise.

"If it's something that people are really excited about and want, we're going to make sure that we find the right way to bring it back," Whitten said. Check out the full IGN interview for more.

The Xbox One launches this November for $500 alongside competitor Sony's $400 PlayStation 4.

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binderdundat

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that doesnt make any sense, i love my xbox 360, if they made the xbox one backwards compatible and no online, spying on me, pay to play bullshit then i would buy it.

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Sevenizz

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Edited By Sevenizz

@binderdundat The camera isn't there to spy on you - it's there as a convenience due to the overwhelming popularity of Kinect - you know, the highest selling console peripheral of all time (minus an additional controller).

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jimdotbeep

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@Sevenizz @binderdundat All I ever hear XBOX fans say is that the Kinect SUCKS and that they hate it. I've only found ONE XBOX 360 game that was actually fun and even then I have to put up with the damn thing barley working.

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binderdundat

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@Sevenizz @binderdundat you mean that thing they hyped the shit out of but doesnt really work and all the games suck. oh yeah, that thing.

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afrsamurai88

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Edited By afrsamurai88

@binderdundat @Sevenizz Kinetic2 will out-sell Kinetic easily... now that it's Mandatory and all...

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guitarist1980

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Edited By guitarist1980

@Sevenizz @binderdundat Yeah but Microsoft should have taken a hit on the console. And added a 7870 into there APU.. instead of 7770/77790, I think both Sony and Microsoft are about breaking even or close to it on their inital releases which is crazy considering how much money they both lost on console release last gen. After a die shrinkage they would have started making money per console with 2 years and all they make most of their money on the games anyway.

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blamix99

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bye xbox

5 • 
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GoldenMutanRaz

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i was guna buy and xbox one untill i herd everything about it goodbye microsoft it was a good run but im back to playstation havnt played playstation sense ps1 im excited to be back

5 • 
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pouria9753

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@GoldenMutanRaz Same here man, I'm looking forward to have the same great experience I had while I had PS1.

2 • 
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Rohan233

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"Chief product officer Marc Whitten admits company has not done enough to communicate benefits of Xbox One, says family sharing plan could return."

No, you did alot to communicate, but all you had to offer was shitty policies to denounce the consumers... Don't think that we are stupid and will just swallow the words of DRM, reduced sharing possibilities, utilization of used games, overseas issues dealing with region locks etc.

I 'm personally sick of how people say they did not communicate, YES THEY FUCKING DID, but now that's not the problem, next time MS. probably won't mention their policies, only the system specs, smaller positives and games. That's what i'm going to assume by "We did not communicate our message" next time around. That's it, we won't know whats really behind the console until we get our hands on it. They really fucked up, on their plans on robbing us consumers, better hire a better marketing dude knowing how the Xbox Division runs. Bill Gates I love you as a human being, but please tell me when you saw and heard about this console you had nothing good to say about it or any words of wisdom for the douchebags at the Xbox Div.??

7 • 
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SambaLele

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Edited By SambaLele

@Rohan233 Yes, I guess Bill Gates wouldn't like MS executives trying a monopoly with retailers and game publishers, like he managed to achieve in the OS market...

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leandrro

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they could have used waterboarding to convince gamers its a good deal

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de-astroturfer

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@leandrro They already tried that at Guantanamo during the R&D phase but the inmates tried to starve themselves rather than play the xbox one ;)

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gpm23

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Haha, console fanboys can talk smack back and forth all they want, but in the end, they will still be playing catch up with the PC. Sooooooooo sad :( No Steam Summer Sale for you, chumps. lol. How does it feel to always be one step behind, well, actually it's more like several generations behind. Haha. So very sad. Grrrrrr....just HATE us snobby PC gamers, don't ya.....DON'T YA?? Booo hooo....ya we are getting all of your precious console games right now for like 75% off, with better graphics to boot. Hmmm.....when are you kiddies going to put down those toys and come play with the big boys? So sad. Haha, Sony fanboys are the worst, too. Their console is pretty much identical to Microsoft's, just marketed differently, yet they continue to talk smack. You do realize you are basically talking smack about a piece of hardware that is practically identical to yours, right? Haha...console kiddies are so slow. Haha, "oh no, the Kinect is spying on me!!" When Sony has had the eyetoy for years now. lol. Oh no, the Xbox can access the internet and stream movies and music, oh GAWD. LOL. Too complicated for ya, hu? "I just want something that ONLY plays video games!" Ya, you sony fanboys should probably stick with that, we wouldn't want you to get overwhelmed. LOL. You guys are a bunch of clowns.

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Lordcrabfood

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Edited By Lordcrabfood

@gpm23 LOL u pc clowns make me laugh, you are all so insecure that you have to constantly spew out crap like pc master race. PC gaming is in the minority, if pc gaming was so great then more people would chose pc. The fact is they don't, nothing beats the ease and accessibility of a console. Now off you go, log back into google to work out why the latest game you bought is not working properly.

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Spartan_418

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@gpm23 All I hear in your wall of text is elitism and a lot of white noise.

People like you give PC gamers a bad name.

5 • 
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gamefreak215jd

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@Spartan_418 @gpm23 Those damn trolls.

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scottks6deleon

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@gpm23 you do know that almost everybody here on this page build there own pc. Plus are you one of those fat kids who live in the basement and just spend his mom money on pc parts LOL

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FULGOREY2K

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@gpm23 how does the last of us and halo 4 play on pc?

do they play good with the keyboard or better to grab a controller?

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leandrro

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@FULGOREY2K @gpm23 PC players are too busy with battlefield 3 and crysis 3 @ ultra settings to check on those 2005's looking games

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leandrro

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@FULGOREY2K @leandrro yeah, i got chivalry medieval warfare and Vessel on steam for equivalent of 6 and 3 dollars, starting to love PC gaming now

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FULGOREY2K

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@leandrro it gets old man, to many shooters. its good to mix it up.

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gpm23

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@FULGOREY2K @gpm23 How does Battlefield 4 play with 64 players? Good? Ooooohh....and if I wanted to play a good single player only game I can always play Tomb Raider on my 3D monitor at 60 fps thanks anyway though. NEXT!!!!

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gpm23

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@FULGOREY2K @gpm23 *BF3. Can't wait for 4 tho.

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gpm23

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@FULGOREY2K @gpm23 ....or max payne 3...dark souls...dmc.....batman arkham city...all single player games that are great on the pc. I'm being real here, the only console games i've had the desire to play were the uncharted games and Last of Us. Gears of War on PC would be nice, besides just the first one. BUT, I would take BF3 on PC before any of those games.

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FULGOREY2K

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@gpm23 oh its pretty freaking sweet, been playing it non stop. even though some servers are crappy and dont allow some weapons.

meh, tomb raider, i rather go back to the original one. the latest one was good, but meh, i dont think its worthy of the tomb raider name

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scottks6deleon

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how can they say we din't messaging it better, no matter how you can say it. block use game and checking every hour or else you can't play this game never againg, is never going to be message better. really come on they just change it so they can get there sales and when everybody has one, BOOM!!!!! HE YOU GO WE CHANGE IT BACK TO BLOCK DRMS **** YOU EVEYBODY LOL.

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lazycomplife

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I'll admit that the "cloud" is a neat idea, but sorry I'm still buying PS4 instead (not both this time) because I don't trust M$ and all of my XBLA games won't carry over. Also the kinect is annoying and creepy.

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de-astroturfer

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@lazycomplife Dont be fooled by anything cloud related on computer or console its just a device to lock you in, under the threat of deleting all your content photos and work unless you pay them what ever they want to charge you each month, FOR EVER !!!!!!!!!!!!!

3 • 
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lazycomplife

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@de-astroturfer @lazycomplife Actually, they were planning on using the cloud for rendering purposes as well, splitting the load of running the game between the console and the internet. Kinda cool. Everything else about the xbox is inferior, though.

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de-astroturfer

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@lazycomplife @de-astroturfer Dont trust them mate thats not what the cloud is for at all, its to lock you in plain and simple. The latency on server side rendering and send and return completely cancels out any perceived performance gain why have a processor in the console at all, why not just use onLive in that case

2 • 
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AyatollaofRnR

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@deadbeat213 I bet Titanfall will run fine. it didn't win lots of game of E3 awards for nothing. There's really no need to be so poopy pants about the Xbox One.


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AyatollaofRnR

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These topics really do bring out intelligent discussion gamespot. Thanks. I mean can we expect a troll bait Xbox One topic every week?

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juanchito7

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Goodbye halo, hello Battlefront!

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DiscGuru101

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No. Talk less, and release lots of hot games. The end.

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eze_sl89

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lets look for the dragonballs and ask Sheng Long to revive Sega, oh and yamcha, he is dead again

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bndori

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@eze_sl89 I don't know what this yamcha is, but it sounds disappointing.

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VodkaHog

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Dragon Ball Z reference, and yes... He is disappointing..

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flammable_zeus

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This is like an alien trying to figure out why people don't like having an anal probe used on them. You can pull off the spikes that extend out or make it a little smaller but an anal probe is always going to be uncomfortable, no matter what games it can play.

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Swedish_Chef

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@flammable_zeus the anal probe sounds more enjoyable than buying a xbone

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gf61

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Xbox180: 3GB for Apps, 3 OS's on the CPU 24/7

PS4: 8GB for games, separate chip for background tasks

Yes consumers paying more for less makes perfect since!!!

3 • 
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ziggyww

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Oh Xbox ONE you double flusher you

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Khazrak134

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@ziggyww James Hunt ftw!

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dummpymonkey123

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Edited By dummpymonkey123

Microscam would have better luck changing the console name to Ps5 now to get sales

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dummpymonkey123

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Why the F*** is this still on the top news list when their isn't anyone dumb enough to buy a Xbone when its a lesser clone of Ps4 (in terms of capabilities) I'll stick to my Wii u and PC

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Sevenizz

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@dummpymonkey123 You actually own a WiiU? Why?

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DWalker131

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@dummpymonkey123 i'll eventually get a wii u as well, i personally think nintendo is an ok system, its by no means a day one purchase but more of a "filler" if you played everything and waiting for a new game on your system to come out and your fingers is itching for something new to play

personally i bought my wii like nearly 2 years ago (for the first time), and i've only played mario kart that was bundled for $120 (i think)

since then i bought skyward sword, twilight princess, metroid prime trilogy, other m but haven't touched any of them yet, still new and sealed lol

so in this perspective its not really that bad of a console, even though the specs is inferior to the 360 and ps3

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Wahab_MinSeo

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@Sevenizz @dummpymonkey123 For Mario!

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AyatollaofRnR

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@dummpymonkey123 Because its about the games. I'd rather play Forza than GT, Halo than Killzone...etc

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blamix99

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yeah your right bud,. its about games really.. forza is better than GT. but i love killzone better than halo, for me halo died after halo 3

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