Microsoft Considered Calling Xbox 360 the "Xbox 3"

Imagine it: Xbox, Xbox 3, Xbox One.

58 Comments

When the Xbox One was originally announced, its name caused a lot of confusion and amusement because Microsoft threw normal naming conventions out the window and went backwards in number. However, Microsoft is no stranger to unusual numbering: after all, it named the original Xbox's successor "Xbox 360." As it turns out, though, the other name Microsoft considered for the 360 is even stranger.

According to an IGN interview with former Chief Xbox Executive Robbie Bach, the company seriously thought about naming the console "Xbox 3." And the reasoning centered on Sony's console, the PlayStation 3, and how Microsoft didn't want people to perceive Xbox as behind.

No Caption Provided

Bach explained, "Certainly Xbox 3 was actually on the list because, well, you've gotta catch up. You don't want to be Xbox 2 compared to PlayStation 3. We actually talked about that... You don't want to feel like you're a generation behind, so why not skip?"

Of course, the company ended up going with "Xbox 360," but since then Microsoft has proven just as willing to subvert numbering expectations. For example, last year it skipped Windows 9, going directly from Windows 8 to Windows 10.

In addition to talking about the 360's name, Bach also explained why Microsoft never made an Xbox handheld. Take a look at IGN for more interesting tidbits from their series with Robbie Bach.

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Avatar image for shintyshinto
ShintyShinto

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Glad they went with the now famous name we know and love. I'm fine with whatever they call it, like with Battlefield 1... some people were bothered by it, but I didn't care.

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Avatar image for deactivated-5802d4d9371b3
deactivated-5802d4d9371b3

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What a stupid reason for almost going with Xbox 3. Microsoft are so out of touch. No one would have cared at all, I still have magazines that say "Our first look at Xbox 2!" It didn't friggin matter

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p0tent

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@Pipboy360: It's not that uncommon though, looks at the new Samsung Galaxy Note7 phone, they skipped 6 to put it in line with the Galaxy S7 and iPhone 7.

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nintendians

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it would be weird to call it xbox 3, unless xbox 360 is their 3rd home console made overall.

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Flyin3lvl

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the next will be called the x box 180 :d ............. boom went there get over it just a stupid joke move along ...........

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YohanDeEmercer

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Edited By YohanDeEmercer

@Flyin3lvl: I'm seriously butt hurt, like total anal devastation.

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Jach

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Well, MS never were good with numbers.

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Avatar image for deactivated-5ae060efb3bf6
deactivated-5ae060efb3bf6

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Keep it simple.

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Halloll

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at least they're better with numbers than Valve.

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skipper847

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Edited By skipper847

Sony has it right

Ps1,Ps2,Ps3,Ps4 even Ps4.5

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naryanrobinson

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At least with Windows 10 they had Windows 8.1 before it, which you could kind of argue was the 9th one.

But with Xbox then Xbox 3 they would have just been a laughing stock.

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glez13

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Isn't this like super old news? This was revealed years ago in an interview with some other MS dude.

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bluebird08

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No it should have bean called Xbox 2.

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Jach

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@bluebird08: Nah, Xbox 0 (which also hints at its original 360 name with its form), and then the first one is just Xbox or Xbox Original.

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deactivated-5ae060efb3bf6

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@bluebird08: I like beans.

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DrunkenPunk800

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Microsoft use common core math.

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Gravity_Slave

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Edited By Gravity_Slave

Or you can not worry about a stupid name and continue focusing on your product instead? People already identify with 360 and Xbox One. To start changing things now, especially after the Scorpio and S duel bombshell, is ridiculous.

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Domiddian

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Edited By Domiddian

@Gravity_Slave: The name is very important. People are fickle. This is, after all, why companies invest so much in marketing. If it was just all about the product then so many failures throughout history might have actually been successes. That's not to say that product isn't important. It is. But marketing is probably more than half of the battle.

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Dogswithguns

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So where's the Xbox 720?!

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Mogan

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Mogan  Moderator

They should have. Xbox, Xbox 3, Xbox One. Then Scorpio can be something like, Xbox 2014.

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Choad-Warrior

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How is this in the news? Everyone knew this when the 360 was announced.

Well everyone who kept up with gaming online back then. I suppose the casual market doesn't pay attention to things like that.

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LouiXIII

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The Xbox 249.....99

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Daveof89

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This is nothing compared to windows names... Let's have a looksie... (primary names only)

Windows - ok

Windows 2 - good, keep going

Windows 3 - Yep

Windows 95 - Well, ok I guess

Windows 98 - We're doing years now, huh?

Windows 2000 - Yep

Windows ME - Wait... what just happened?

Windows XP - Huh? Experience points?

Windows Vista - Now you're just being dumb...

Windows 7 - Seriously? Back to numbers? If so, this should really be 10 already...

Windows 8 - *sigh*

Windows 10 - Uhhh.... Someone missed a step....

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bbq_R0ADK1LL

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Titan, Titan Black, Titan Z, Titan X, Titan X.

Nvidia's not great at naming things either it seems.

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VirtualTofu

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Yet MS is taking the Xbox one and putting it up against the PS4.

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TheDarkoil

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Xbox One is a ridiculous title. 360 on its own stood as a really good moniker for the last generation console.

One though, One what? Playstation names by adcending numbers so xbox should stay clear of a numbering system.

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Daveof89

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@thedarkoil: The idea was that it was the 'one' box you needed for tv/gaming/media (but I agree, dumb name)

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Jach

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@Daveof89: Actually, it's a good name, as long as it has I reason for it, like they started with the 360. Changing it is kind of weird, there's no reason for it. I could understand if they changed the originals name if it was still in production, and the 360 production is stopping as well.

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DarkReign2022

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Edited By DarkReign2022

In fairness, it was revealed nearly a decade ago that the Xbox 360 was titled the way it was, not only because of the concept of the Xbox brand circling, or revolving 360 degree, around the user, but also because the notion of having a "3" in "360" subliminally suggested that the Xbox was caught up with the Playstation 3.

I think they should've stuck with the 'X" theme, but moved away from the generic "Xbox" title, instead focusing on edgier names like "Xenon", which was the working title for the 360 in development, or perhaps something like 'Xenith'. Even sticking with the Xbox brand naming, they could've used much more interesting subtitles like the rumored XB1 title "Xbox Infinity", which would've made for a more standout and less controversial title.

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DarthRevenX

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@DarkReign2022: it was simply named 360 as a statement that the system was gonna be backwards compatible.....that's all it was, at the time a lot of rumor was being thrown around, how will XBL change? will gamertag's be carried over? what about old games? we aren't getting those massive ass poorly designed controllers again?????

all of that was answered XBL got upgraded, gamertags carried forward as did membership it was a seamless transition, BC was emulation and only certain games were carried over, the controllers were vastly better on 360....

you're putting too much thought into it, it was a simple thing really....

PS2 and PS3 and PS4 follow a standard progression, Microcrap just likes to be cute and call it forward thinking.....it's not, 360 made sense, XBOX One makes absolutely no sense....one??? what's that mean? we already got a XBOX one and that's the original system now we have to be super specific when identifying system.....

Old XBOX is the first one now, X360 is the second on, X1 is the current one.....really stupid naming.....it's as bad as naming the 9'th gen of Windows, Windows 10.....oops.....by all means skip numbers and proper progression.....anything just to have the silly symbolism.....W10 kinda looks better than W9......meh

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p0tent

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@darthrevenx: "it was simply named 360 as a statement that the system was gonna be backwards compatible.....that's all it was" No... the OP was much more correct.

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DarthRevenX

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@p0tent: were you there when the switch happened?? I highly doubt it......I was, I remember a lot of articles running around, nobody knew anything, a lot of concern for the stuff I mentioned then an official announcement a little before launch with the name of the system and any changes to how they were gonna run things.....

perhaps internally they were thinking XBOX 3 i won't dispute that, it does kinda show how stupid they are though but if you don't know the history I wouldn't say anything.....I clearly remember reading what I read, if what you're saying is true it was in obscure publications and misinformed.....

2004 editions Game Informer, EGM, Gamepro and a few other places I read the same thing.....you have any sources at all????

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XenomorphAlien

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Is it just me or are there more articles here that aren't written by Eddie?

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darksouls

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That's dumb lol

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TheZeroPercent

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--look at how fast samsung caught the galaxy up to the iphone
--but
--lol xbox3
--that hillarious

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Moonco

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Edited By Moonco  Moderator

Xbox Done is more like it

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JoshRMeyer

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MS has some stupid people working for them. Xbox, xbox 3, xbox one, xbox 2 coming next year (I'm kidding but who knows what that'll be called, it can't be xbox 4 since it'd be way behind ps4 at the get go by their logic)(And no, it won't be called scorpio).

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SkyHighGam3r

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Xbox One is still the dumbest name they could have picked. 720 or something different would have been way better.

You never saw Nintendo, NEC, Sega, Atari, SNK, or Panasonic naming their consoles 1, 2, 3, 4, etc.

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Scorch_22

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"Certainly Xbox 3 was actually on the list because, well, you've gotta catch up. You don't want to be Xbox 2 compared to PlayStation 3"

Interesting how that thought process back then is now completely opposite today since they named the current gen console the Xbox One. I understand the reasoning behind the Name One has nothing to do with numbers, but at first listen, it sounds like it's three consoles behind. MS really needs to shape up their naming department.

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Byshop

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Byshop  Moderator  Online

Half Life 3 Confirmed!

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Gravity_Slave

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@Byshop: (rolls eyes) ug...

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lrdfancypants

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I would have named it Xbox 4 to be a generation ahead!

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Moonco

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@lrdfancypants: Just like going from Windows 8 to 10 ha

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ashe_27

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How can so many people honestly think if they went with Xbox 3, that the current system would still be the Xbox One?

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howthegodzkill

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I think Xbox PackPeddle would be a fitting name if Scorpio doesn't get used.

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datriax

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If people would actually be influenced by it being called Xbox 2 vs. Playstation 3, I'm not too sure you want such cement heads as your customers anyways.

Or, maybe you do, as people with that little intelligence would likely be very easy to bend over with DLC, Pre-Order, and every other money sucking scheme out there these days I guess.

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SkyHighGam3r

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@datriax: It's a business, you want whoever will fork over the cash.

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Shantmaster_K

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Edited By Shantmaster_K

Sadly, in regards to Xbox 2 vs. PS3, people actually think that way.

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