Microsoft Acquires Marsden Group To Enhance Industrial Cloud And AI Tech

Microsoft has announced it's acquired The Marsden Group, a global tech group with a focus on infrastructure and industrial manufacturing. That means that you're unlikely to see the product of this acquisition make a big splash in video games, but Microsoft does note that the acquisition will impact its cloud, Edge, and AI products.

According to the announcement, this acquisition is looking to the future, as the trend toward digital goods shifts toward business-to-business technologies. Microsoft notes that Marsden is known for rapid prototyping, and this will help the company quickly experiment on B2B solutions.

While the acquisition may have some impact on Microsoft's gaming sector, the announcement suggests that's not where it's putting its focus. Instead, it's looking at industries like manufacturing, automotive, and logistics. It says Marsden will help it leverage its cloud tech for solutions like, for example, connecting industrial equipment to a secure cloud network.

The Marsden Group site reflects this focus, listing harsh and asset-critical environments like offshore drills, industrial plants, and auto manufacturers.