MI6 taps Burger King exec for keynote address

Top executives with Nintendo, Microsoft, and Electronic Arts will all be appearing at next month's MI6 games marketing conference next month, but none of them can lay claim to giving the keynote address. That honor will go to Russell Klein, the president of global marketing, strategy, and innovation for Burger King.

Last year, the fast food chain made headlines by releasing a trio of Burger King-branded Xbox and Xbox 360 games that could be added to any value meal on the menu for $3.99 each. It garnered even more attention when it revealed that the three games had combined to sell more than 2 million copies in its first four weeks of availability.

Other execs confirmed to be at the MI6 Conference are EA's chief creative officer Bing Gordon, Microsoft's corporate vice president of interactive entertainment business Peter Moore, and Nintendo of America senior vice president of marketing and corporate communication George Harrison. Gordon will be appearing on a panel discussion hosted by Moore about the future of the game industry, while Harrison will deliver a talk on the marketing strategies behind the Wii.

The MI6 Conference is scheduled for May 8-9 in San Francisco. For more information, visit the official Web site.