Master Chief Takes His Helmet Off In New Xbox Series X Ad From Taika Waititi, And He's A Cat

Microsoft went big with its newest advertisement for the Xbox Series X|S, recruiting none other than Thor: Ragnarok director Taika Waititi to create a special spot for the next-gen console wherein the dreams of an Xbox fan were visualized. This included Master Chief as a cat.

The video is very trippy. It chronicles the real dreams of streamer Krystal Holmes AKA MoonLiteWolf, who had her dreams recorded and sent to Waititi for him and others to interpret visually.

The Xbox team used a method called Targeted Dream Incubation. MoonLiteWolf experienced a guided sleep experience known as hypnagogia, which was tracked by a device called a Hypnodyne headband. She was then asked to recall her dreams, and Waititi visualized them.

The whole video is a treat, but probably the best part is how MoonLiteWolf dreamed of Master Chief. In her dream, Master Chief took off his helmet--which he never does in the games--to reveal himself to be a cat. And then this Master Chief cat starts dancing. It's very strange and cool.

This is all part of Microsoft's new marketing initiative called "Made from Dreams," which itself is an extension of the "Power Your Dreams" marketing tagline for the Xbox Series X|S.

Professional American football player Odell Beckham Jr. also participated in the dreaming experience. He shared his real dreams with the Xbox team, and they created a controller and a pair of Nike Air Force 1 shoes based on what he saw. The controllers, which you can see below, will be available to win in a sweepstakes; full details on how you can win will be released later.

Head to the Xbox Wire to see more of the special creations inspired by real dreams.