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Marvel Airs Black Widow Super Bowl Commercial

You don't know everything about her.


The countdown to the MCU's first movie of Phase 4, Black Widow, is slowly ticking down so naturally, the promotional campaigns are ramping up--and what better time than the Super Bowl to debut a brand new 30-second spot for the upcoming film? Early on during the big game, Marvel aired a new Black Widow ad, joining the likes of heavy-hitting franchises from F9 and Mulan to A Quiet Place 2. [Update: Many of these movies have been delayed, including Black Widow, due to the coronavirus.]

In the clip, Natasha admits through voice-over that the Avengers weren't her first family and that, "at some point, we all have to choose between who the world wants you to be and who you are." She's, of course, referencing her time spent in the Red Room, the secret Russian training program responsible for Black Widow operatives like herself and Yelena Belova (Florence Pugh), which has only been vaguely explored through the eyes of the MCU since Natasha's entrance into the cinematic universe back in Iron Man 2. Along with Yelena, Black Widow will be exploring Natasha's connections with Red Guadian (David Harbour) and Melina Vostokoff (Rachel Weiss).

The only real new footage not already shown in the trailer released late last year features the film's new villain, Taskmaster, displaying some very Captain America-flavored moves with his trademark "T" shield. This is definitely by design--though we may not know if it's actually Tony Masters (yes, that is his real name--comics!) under the mask in the MCU's version of the character, we can definitely assume the character's "super learning" combat skills will come into play in one way or another. In the comics, Taskmaster is able to learn any fighting style instantly just by seeing it one time, meaning it's more than possible for him to mimic not only Steve Rogers, but any other Avenger (or any other villain) with ease. Masters was even responsible for training US Agent to use the shield while he took over as Captain America in Steve's stead.

Black Widow hits theaters on May 1.

This wasn't the only thing during the Super Bowl of interest to Marvel fans. Another commercial showcased several of Disney Plus's upcoming shows: Loki, WandaVision, and Falcon and The Winter Soldier.

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