Madden NFL 10: Did EA Inadvertently Announce Online Franchise?

Today, EA dropped the news that Madden NFL 10 will include online co-op play in the latest Madden documentary (see video below for details). And while that's news by itself, a phrase mentioned by senior designer Ian Cummings during the video drops a tantalizing hint as what's yet to come in Madden 10. Here's the relevant quote from the video:

"[Online co-op] might attract a lot of different people to try out online who maybe they'll go try out online franchise after that."

Look for more information on Madden NFL 10 on Monday, as well as a live demo of the game during GameSpot's E3 2009 stage show.