Love it or hate it, PlayStation's free-to-play business is booming
Revenues up 50 percent year-over-year, company says today during Game Developers Conference.
The free-to-play business at PlayStation is booming. Today during a Game Developers Conference presentation, Sony revealed a handful of statistics that the company says speaks to the "huge potential" of free-to-play on PlayStation.
Across PlayStation 3 and PlayStation 4, free-to-play revenues are up 50 percent year-over-year, Sony said. The company did not, however, disclose specific revenue figures.
There are currently around a dozen free-to-play titles available today across PS3 and PS4, Sony said. Some of the big ones are Blacklight: Retribution, Warframe, and DC Universe Online. Sony is also working on PS4 versions of Planetside 2 and EverQuest Next.
Here are some other statistics Sony revealed today during the presentation.
PlayStation 3:
- ARPPU (average revenue per paying user) comparable to PC ranges
- Consumers use PlayStation 3 more hours/week than any other console
- Most engaged consumers who spend the most money
PlayStation 4:
- ARPPU skewing higher than PlayStation 3
- Over 90 percent of PS4s connected to the Internet
- Over 80 percent of users have downloaded digital content
All:
- Free-to-play revenue up 50 percent year-over-year
- Conversion rates (from free to paying) vary from 3-15 percent
- Average play sessions upwards of 90 minutes
PlayStation's free-to-play business hasn't been without its struggles, however. Speaking during the panel today, Zombie Studios (Blacklight: Retribution) studio director Jared Gerritzen said he's been frustrated by how long Sony's certification process takes for game updates. This is especially pressing, he said, because free-to-play games need to release new content regularly to keep players engaged.
PlayStation free-to-play manager Sarah Thomson said Sony is aware of developers' concerns surrounding patch certification turnarounds and pledged that Sony will get quicker going forward.
Gerritzen also warned of the doubled-edged sword of microtransactions. He said this business model can be problematic if developers don't design with the consumer in mind.
"Free-to-play can go down a very dark road," Gerritzen said.
Do you play free-to-play games? Let us know in the comments below.
15 MORE Things You STILL Didn't Know In Zelda Tears Of The Kingdom Firearms Expert Reacts to Ghost Recon Breakpoint's Guns Xbox Studio Closures Are Confusing | Spot On Gray Zone Warfare | Community Briefing Trailer #1 Senua's Saga: Hellblade II - Senua's Psychosis Feature Trailer Squirrel With A Gun - Official Announcement Gameplay Trailer Night Slashers: Remake || Official Christopher Smith Character Gameplay Trailer Street Fighter 6 - 8 Minutes of Akuma Gameplay (High-Level CPU) Animal Well GameSpot Review Roblox - Netflix Nextworld Official Trailer Crow Country | Official Launch Trailer Master Detective Archives: RAIN CODE Plus - Official Announcement Trailer
Please enter your date of birth to view this video
By clicking 'enter', you agree to GameSpot's
Terms of Use and Privacy Policy
Got a news tip or want to contact us directly? Email news@gamespot.com
Join the conversation