LOTR Online goes free-to-play Sept. 10
New pricing model for Warner Bros.' flagship MMORPG gets an official release date.
In early June, Warner Brothers Interactive Entertainment and Codemasters announced that Turbine's popular massively multiplayer online game would go free-to-play this fall. Today, the publisher slapped an official release date on the new version of the Lord of the Rings: Online.
On September 10, LOTRO will ditch its subscription model in favor of a microtransaction-based method. The game will become WBIE's second free-to-play MMO role-playing game, following Dungeons and Dragons Online.
Lord of the Rings Online: Shadow of Angmar released in 2007 to critical acclaim. Expansion packs followed in 2008 and 2009, and currently a $15/month subscription fee is imposed upon on players. However, when the game switches to its new model, a new LOTRO store will appear, where players will be able to purchase expansions, quest packs, items, and account services a la carte.
LOTRO is developed by Turbine, which WBIE acquired in April to consolidate its control of the Lord of the Rings gaming licenses. The acquisition followed Warner's reacquisition of non-MMO game rights to the franchise in March 2009. LOTRO was originally published by the now-defunct Midway Games.
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