LocoRoco lines Tokyo subway

Massive ad campaign complete with background music to be plastered across Omote-sando Metro station until next week.


To commemorate the launch of the LocoRoco for the Sony PSP, Sony Computer Entertainment has set up a huge advertisement on the walls of Omote-sando Metro subway station, according to Famitsu. The advertisement, located near the ticket gates, is 30 meters long, and depicts an entire LocoRoco stage, complete with the game's theme music playing in the background. According to Famitsu, the Omote-sando area has become a popular hangout for youths and families lately, due to the opening of a large mall and other leisure spots in the vicinity. For a look at the ad campaign, check out the Famitsu Web site.

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