Less Than Half Of Snyder Cut Justice League Viewers Finished The Movie
New data suggests the four-hour epic has made for challenging quarantine watching.
After a very lengthy internet and social media push to make director Zack Snyder's version of Justice League a reality, and then a lengthy runway of it actually going into production and then being marketed, numbers are starting to come out about how the movie has actually been landing with audiences. It's only one metric, but Smart TV viewer-tracking application and audience aggregator Samba TV has recently released data showing that both in the US and the UK, less than half of those who started watching the four-hour epic stuck around for the whole thing. It's a problem that, of course, most theaters would not see if this was the film originally released.
Luiz Fernando, a data and box-office enthusiast, dug deep on the data in a Twitter thread and revealed that of the 2.2 million households that started watching Zack Snyder's Justice League on HBO Max, only 36% in the US finished it--whereas in the UK, of 954,000 households only 48% finished. The thread excerpted below has other contrasting data, like the fact that this information means that Wonder Woman 1984 performed better both in its full week debut and after its opening weekend--with 3 million and 400,000 viewers respectively in those categories.
Also according to #SamaTV’s report, from the 2.2M households who started watching #ZackSnydersJusticeLeague on #HBOMax, only 36% (around 792k households) actually finished it.— Luiz Fernando (@Luiz_Fernando_J) March 29, 2021
In the U.K. the rate was better. From 954k households, 48% (around 458k) finished the #SnyderCut. 5/ pic.twitter.com/IYDkCIztTu
Some other data also worth reflecting on is the recent report that HBO Asia had reportedly crashed as a result of apparent demand for Zack Snyder's Justice League. In a self-reporting Facebook post on the outage, HBO Asia said its HBO GO service experienced "an unprecedented surge in traffic for the exclusive premiere of Zack Snyder's Justice League."
All of this information may point to there being wisdom in Snyder's pre-release, but still very publicly discussed plans to have multiple theatrical and home releases of the DC movie. It's unlikely a black and white version--which Snyder has hyped the most--would offer a different result, but it's also a safe bet others are either waiting in the wings or being worked on as of this writing.
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