Konami dancing with the King

Japanese publisher announces deal that will see Dance Dance Revolution promoted via Burger King Kids Meals.

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Last month, Burger King released three Xbox and Xbox 360 games--"Sneak King," "Big Bumpin'," and "Pocketbike Racer"--as part of a promotion to target the coveted youth market. Now the fast-food chain is going after gamers again, courtesy of a new deal with Japanese publisher Konami.

Starting today, Burger King Kids Meals will come bundled with one of eight toys based on the best-selling Konami franchise, Dance Dance Revolution. The toys include a minimusic mixer, an animated DDR Dancer action figure, a ministrobe light, and a miniature "Foot Moves" dance pad. The toys will be available through December 31 or while supplies last.

The promotion will also see DDR-branded Kids Meal bags and cups and a minisite on bk.com, and it's receiving support from a print and television marketing campaign. It is also tied to the recent releases of Dance Dance Revolution SuperNOVA for the PlayStation 2 and Dance Dance Revolution Ultramix 4, as well as the forthcoming release of Dance Dance Revolution Universe for the Xbox 360 early next year.

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