Kinect sells 2.5 million in 25 days

Microsoft says its motion-sensing system is on track to hit 5 million units sold by year's end.

363 Comments

Hot on the heels of Nintendo's announcement that it had sold 1.5 million units of hardware over the Black Friday/Thanksgiving weekend, Microsoft has struck back with some sales numbers of its own. Today, the software giant said that its Kinect motion-sensing system has sold 2.5 million units worldwide in its first 25 days on the market. The peripheral's milestone comes in the wake of a reported $500 million marketing campaign to promote the device.

2.5 million Kinects have been sold in under a month.
2.5 million Kinects have been sold in under a month.

Microsoft said the Kinect was on track to sell 5 million by year's end, in line with the company's previously announced target. The system went on sale in North America on November 4, with its European rollout occurring November 10 and its Japanese release following on November 20.

Currently, the Kinect system is offered as a stand-alone unit for $150, a hefty premium over the device's $56 estimated cost in parts. Two bundles are also available: a $300 4GB Xbox 360 package and a $400 250GB Xbox 360 loadout. All bundles also include Kinect Adventures, just one of the 17 games that were released in November.

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Avatar image for MEDzZ3RO
MEDzZ3RO

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Kinect works well and is great if you've never experienced the PS2s eyetoy,dancemats or the Wii.......other then that it hasn't really changed anything you've not done or seen before. Atleast Move has changed a few things but even that's no leap forward.

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monson21502

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@jmartinez1983, they showed off a few cool looking motion games aimed more towards the *core gamer* at the TGS this year. no idea how they will turn out but at least they sound cool and they sound like something new never done before . so thats welcome imo.

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seriousplayer_d

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@monson21052 Move is better than Wii believe me. I have both Wii and Move and Move wins without a doubt. ANd there are enjoyable games to play with the Move. Try it when you can... ANd don't bother asking me about the kinect, i'm NOT impressed...

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QuiCkz_Alex

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Fantastic, Kinect is LOL

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Janpieterzun

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M$ has always been good at pushing product. They are too 'safe' though as a company, I wished they took more risk in the products that they launched, instead of safe-bets.

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jmartinez1983

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@monson21502: Definitely right. Seems like Dance Central and Kinectimals are the only games that are even half decent. This day and age it really seems like all you need is a really cool *idea* to sell systems and accessories. You don't actually need the stuff to be *good*. Are there even any good games in the pipeline? And yes, tax season is a prime time for people to indulge their pent up consumer demand. The next hot video game item should be high on their lists. Not mine tho, I'll wait till next Fall and buy it only if there are some decent games for it.

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monson21502

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kinect is the only motion control you really need. who wants motion in their normal games???? i have a wii and i can say motion has ruined almost every classic game ive played. thats why i didnt even bother buying move. kinect on the other hand is full body motion.. so it makes the motion games like dance, fitness and party games better. ill keep my controller and normal gameplay for halo gears, kz3 and gt5 ect ect if ms adds cool features with kinect to them that can only be done with kinect then that will be great. but right now kinect is good at real motion controlled games and thats why it will sell better this year and through next year.

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Trevon05

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@mario-nin-freak from what I have heard is that the Moves control feels better and i have played the Wii and i don't like the controller and if you look at the console PS3 has better tittles and the multi platform games that are both on Wii and PS3 work better and get higher ratings on the PS3 and more graphics on the PS3.

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mario-nin-freak

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@Trevon05 It does have better motion controls but the remote is designed horribly in comparison and costs a lot more, so it's more than just motion controls that someone considers in a console ;)

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percuvius2

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Kinect is 100x the quality of my ps3 Eye. That thing is el cheapo lightweight plastic and probably cost about $6 to build and then they sell it between $30-$40.

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mario-nin-freak

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That's an average of 100,000 a day. Pretty good, but I expected that.

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Ed_Wuncler_III

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I bought one for when I have friends and family over to play party games and I have to say I am quite happy with it. I don't understand why so many people are against it. If it wasn't for innovation we would still be in the Atari days. We should be glad that developers are putting efforts into trying to design new and creative products.

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Trevon05

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@setuwa But the thing is the move kinda puts the Wii to shame because of it's accuracy and it came out with good tittles so that's why i would prefer to buy PS3 and the move than the Wii.

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ronnet

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@bbagnall, while your tone will net you a lot of negative feedback on your comment you are ofcourse right. Marketing and development are the major components in the price build-up. I doubt Microsoft earns at much for each Kinect as Nintendo does for each Wii or Wii+ sold.

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firebladedx

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@swamptick Sony Biased!?!?!?! Wow, theres fanboy denial and theres fanboy denial seriously.

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setuwa

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@Trevon05 the wii is still coming out with good games and with the next years listings of games like skyward sword I dont think any wii owner has something to complain about

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TheWickedEnd101

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Kinect did pretty good,still i wouldnt get one because none of those games appeal to me

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zelosphia_8

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To each his own I suppose. I still don't see the point in owning one of these things.

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bbagnall

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In what way is $150 a hefty premium over the $56 in parts? You guys are aware that BestBuy and other stores take a cut? They aren't a charity selling products, they need to feed their families. There is also a distributor who stores the products from Microsoft in a warehouse and ships them to stores as they request orders--they take about 25%. And Microsoft needs to make a profit after spending $500 million at launch and development costs. Anyone here thinking that the price should be lower than $150 at this point is purely ignorant about business and finance.

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Trevon05

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@monson21502 You are so right. The only thing I can Judge is the Wii because we have seen the best of it and it was not that good but Move and Kinect just came out so all I'm doing is waiting to see what will become of the two. I own an Xbox 360, but the both of them are equal right now to me.

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volcomstoner180

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wow so people actually do want to play this thats good, im personally not interested in it yet

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CrackSnack

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I don't see an issue in 2.5 million people buying a kinect. It's their loss.

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Serentor

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kinect was sold out here in like a day, i had to wait 2 weeks until i could get one..

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JacksSmrkngRvng

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Companies trying to make a profit , what's this world coming to??? SHUT EM ALL DOWN!! If you don't want it, do buy the damn thing. Some of you anti-profit whiners should take a few courses in business and economics or move to a communist country. Imagine if the original Playstation were a bust, there would have been no PS2 or PS3. Lets go back even further to before when most of you were born to the dark days when Atari went under and literally killed the gaming business. Thankfully Nintendo took a shot back in 1983 by released the original NES in Japan then in the US in 1985. Where it not for the "Big N" and the PROFITS they made, a lot of you crybabies on here would be playing Dungeons & Dragons with books, dice, and notebooks. Profits= R&D, R&D=innovation, innovation=new products, new products=more gadgets to spend our free time on. Get it??

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swamptick

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Meanwhile Sony Move continues to collect dust. At my stores we sell out of Kinect just about as fast as it comes in. For those of you who haven't played it, it's actually a lot of fun.

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monson21502

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@jmartinez1983, you know whats really crazy? they sold 2.5 million already with no good games. i think kinect biggest selling months are yet to come. im betting this tax return season they have their biggest months

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COPMAN221

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So Microsofft has about one month left to reach the 5 million sold mark.. Sorry but I don't see this happening anytime soon.

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MooncalfReviews

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My friend considers himself a hardcore gamer, and he's selling a few of his games (including AC Brotherhood) to pay for a Kinect. What's the world coming to when even real gamers are buying this gimmick?

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aniMAXXX

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Sex Positions Game....was/is on itune maybe later with XBL+kinect look forward!

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Gadeos

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I like these kind of news. This means developers will be more and more interested in creating new and better games for this device. I'm still expecting to see more action oriented games to see how kinect handles them and then, if things go OK, I'll buy it.

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chesed

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<< LINK REMOVED >> I don't really care about systems, just games. But interesting numbers nonetheless.

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Avatar image for The_Gaming_Baby
The_Gaming_Baby

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If this works, watch microsoft choose casual gamers over hardcore gamers

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Johny_47

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@ryogapower Not really such a thing s 'hardcore gamers' they're just usually gamers who complain/nitpick about EVERY little flaw even if it's still a great game so are never happy with anything new =/ I really like playing games that I like(I'm not very 'fussy' anymore)and almost everything about them like music and characters but I think kinect and move have alot of potential. I love the look of dance central(I think it's the only good game for kinect right now) and Sorcery(coming early next year for move) but these new technologies are like 3D TV, they're great but they really don't have enough support right now because there's not much games designed 'from the ground up' for them and until they do I'll be waiting.

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seriousplayer_d

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@evaneself I also thought the same thing. Everybody talks about it, few buy it.

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dimomarg

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that would be a lot. IF THE 360 HADN'T SOLD 45 MILLION UNITS. So basically they are saying "Hey guys FIVE F***ING PERCENT 360 owners have a kinect. Hooray." Let's just forget about kinect now, okay?

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Bozanimal

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Let's break this down: KNOWNS -2,500,000 units sold thus far -Another 2,500,000 units projected to sell by year-end -Retail price is $150 -Hardware costs of ~$56/unit -Marketing campaign budget of $500,000,000 If 5 million units sold that would be $750 million in gross sales excluding new XBox360 unit sales (we cannot within reason make an estimate of profitability from bundle sales with current info). Less hardware costs of ~$56/unit, that brings us to an estimated $470 million in net. Less their marketing budget Microsoft is in the hole for about ($30 million) at year-end. Not too bad. UNKNOWNS -Retail costs (Gamestop, Best Buy, and Amazon's cut) -Distribution costs (Shipping from the manufacturer, trucking to various retailers, etc.) -Development costs -Software developer support costs -Original software development and marketing (retail packaging, boxing, print, etc; may be built into the marketing budget) Given all that we know - and we don't know a lot - Microsoft actually seems to be in pretty good shape. Hitting that five million units by year-end 2010 target would seem to offset most of their hardware and marketing costs, and put them in a good position to reach profitability on the Kinect in 2011. Good luck to Microsoft: It's a very cool piece of hardware!

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ryogapower

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2 minutes in store playing with this was enough to realise it will never satisfy and is infact incapable of satisfying a single hardcore gamer. but hey its selling, the casual games market is clearly where its at much to my chagrin. theres something wrong in a world where we have Jedward trying to sell us dragon quest for the DS. something very wrong.

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Phazevariance

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I want to see a more streamlined hardcore game where you can throw grenades, and it will accurately toss it where you would expect. Voice commands for hardware equipped in the game, like "scope on" only not so lame, and scans your face in for the character you play online. All while still using the controller for movement and shooting/aiming. Or an RTS with hand controls. Or an RPG with interactive voice controls that let you speak to the NPC and ask questions, with valid responses... until then, i have no reason to buy this yet.

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jmartinez1983

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They are going to have to sell all those 5 million to break even on the marketing. Crazy.

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CaseyLynchisHot

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Wow these are actually surprising figures considering that everyone I've talked to, who owns an Xbox, don't seem to even be remotely interested in Kinect.

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drangel_jam

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I played Kinect this weekend at a friends house. Its really magical. Everyone got in a good mood. Everyone wanted to play, and everyone broke a sweat. Lol, my sister said that her arm was hurting because she hadn't exercised in such a long time. I myself am fit, and I still felt tired after doing some of the challenges in EA Active on high intensity. As for the games themselves, the other one I played was K.Adventures, and that didn't feel like a real game. Only about 5 mini games, we felt like we did all there was to do in about 30 mins--unless the adventure mode allows you to unlock numerous stages for some of the activities. Dodging the balls on EA active was extra fun, I was showing off with split jumps and stuff. The best thing is the feedback other people give you when playing, not the actual fluidity of the games, which feel like playing with lag.

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howie1926

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Congrats. I was not sure this was going to be a hit let alone work properly. Guess Microsoft showed me. Might have to get one for my kids now.

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LadyAnneS

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Someone asked how you could play RPGs with a Kinect...well the same way you play a RPG with a mouse. Hmmmm...just thought of playing RTSs on a Kinect...yum. ;) Now that's "hardcore" gaming.

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DethSkematik

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That's pretty impressive. Now let's see if they can wow us with games (the first party ones I've got faith in...the others so far haven't been looking too hot in reviews).

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gbrading

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Well, someone has been at last marketing this. Still, without a proper game roster the appeal won't last long.

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isaacmj

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At least I respect the Kinect because it has potential. I think clever developers will eventually come up with great titles for it but for now I'll just let it pass. Maybe when Child of Eden comes out...

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steve4123456789

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Is 2.5 million alot?

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