Kickstarter reaches $1 billion in pledges -- Games are the biggest category overall
Crowdfunding platform reaches milestone today, nearly four years after launch.
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Kickstarter today recorded its one billionth dollar pledged, nearly four years after the crowdfunding site went live in April 2009. The company launched a special One Billion Dollars page today to celebrate the milestone, which features loads of details about the achievement.
First, and perhaps most notably, though people have pledged $1 billion to date, Kickstarter only counts $859 million in successful dollars. Unlike Indiegogo, Kickstarter is all-or-nothing, so if a project comes up short, backers will get refunds. A total of 5.7 million individuals contributed to the $1 billion milestone.
The Games category on Kickstarter is the biggest overall in terms of dollars pledged. Since launch, people have pledged $215.75 million to gaming-related Kickstarters, with $189.84 million of those dollars going to successful campaigns. Gaming projects on Kickstarter have a success rate of 35.15 percent, the fourth-worst overall, only behind Technology (34.79 percent), Publishing (32.29 percent), and Fashion (29.3 percent).
Below are some of the most interesting data points from Kickstarter's $1 billion milestone.
- More than half of the $1 billion was pledged in the past 12 months.
- Backers come from 224 countries and territories, and all seven continents.
- US backers gave the most with $663,316,496 in total contributions to date.
- 1,689,979 people have backed more than one project.
- 15,932 people have backed more than 50 projects.
- March 13, 2013 was Kickstarter's biggest day on record when 54,187 people pledged $4,029,585.45 to 1,985 projects.
- On the day Kickstarter launched (April 28, 2009), 40 people pledged $1,084 to seven projects.