Just Dance Launches Anti-Bullying Campaign
Ubisoft partners with Stomp Out Bullying to help people understand that "it's OK to dance to your own beat!"
October is National Bullying Prevention Month and French video game publisher Ubisoft is doing its part by aligning its Just Dance franchise with the Stomp Out Bullying organization for a new campaign to help end bullying.
Through various efforts on social media and as part of real-world events, Just Dance and Stomp Out Bullying aim to hammer home the point that "it's OK to dance to your own beat!"
"We know that teens are one of the groups most impacted by bullying and cyberbullying," Ubisoft brand partnerships director Carrie Bischke said in a statement. "As a game that has become a mainstay in both popular culture and with young people, Just Dance is uniquely positioned to get the word out about anti-bullying."
Stomp Out Bullying CEO Ross Ellis said in a statement that it is imperative that every effort be made to educate youth about bullying and the effects it can have on people. "Students need to understand that although we are different in the way we look, our sexual orientation, and race, that we must celebrate others' differences," he said.
Starting on Monday, October 6, a series of anti-bullying stories will be featured across Just Dance's Facebook and Twitter channels.
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