"It Can't Be All White Males," EA Exec Says About Diversity in Gaming

Electronic Arts is actively looking to increase its diversity.

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Electronic Arts is actively looking to increase the diversity of its workforce because "it can't all be white males." Chief operating officer Peter Moore says in a new interview with Fortune that EA has specifically made this a focus over the past few years.

"We all need to step back sometimes and think about the environments we create for our people, the opportunities we create for people internally, and equally importantly how you bring new blood into the company," Moore said. "It can't all be white males. As a result, I think that hiring managers at EA over the last couple of years have had a sharper focus on diversity. I know that my teams around the world have."

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Moore's career in the industry began in early 1999, and he says he's seen "incredible growth" in the number of female game developers since then. At EA specifically, The Sims development team is made up of about 40 percent women. The developer's mobile team also has a "large female development presence."

Women in high-profile positions at EA include Sara Jansson (Mirror's Edge: Catalyst executive producer), Sigurlina Ingvarsdottir (senior producer for Star Wars Battlefront), Rachel Franklin (The Sims 4 executive producer), Samantha Ryan (EA mobile boss), Amy Hennig (untitled Star Wars project), and Jade Raymond (studio head of EA's new Motive division).

“We've gone from the personification of what we believe women should look like in a video game, to actually involving women in making video games, to today where at Electronic Arts we have some of our most powerful franchises overseen by women who manage hundreds of men," Moore said.

Also in the interview, Moore reveals that EA recently brought more than 30 high school girls to its campus in the Bay Area for a seven-week Girls Who Code program.

Moore also cited FIFA 16's inclusion of women's teams for the first time. He said data suggests that only 15 percent of FIFA players are female, but he expects this to rise with FIFA 16 and eventually FIFA 17.

"We've invested heavily to get them in the game and we'll continue to build on this moving forward with future games," Moore said. "We had the success with the U.S. team winning the FIFA World Cup this year, and I'd argue more Americans can name members of the women's soccer team than the men's."

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Dragon_Nexus

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Is this a click baity title or was I just expecting the wrong thing?

Putting the lead character of Mirrors Edge as the thumbnail really made me think they were wanting to move away from muscular white brunettes and actually have some female protagonists for once.

A guy can dream.

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Verenti

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Well, it certainly can't be all white males if you have an attitude like that. I swear, quitters these days.

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BobDole

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Affirmative action is a good idea in concept, but it usually just translates to companies passing over more qualified candidates for the sake of a diversity hire, which ends up hurting the company and the consumer in the long run.

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Carman151515

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I don't care if it's a dude, dudette, white or black or any other race of people who makes the games I play, as long as it's worth the money I'm happy.

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NOBLE_HERO_

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If you want to make it equal make every game have a custom character slot. I dont feel like playing a a black person so on so forth. Gow has that kinda you can select any character you wanna play as in pvp. But create a character if fair and equal

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mirage_so3

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The way laws of diversity work these days just isn't right. If you want equality among people, treat them equal. Stop looking at things in terms of black and white or male and female or other. You lookin' to hire an applicant "Is this person qualified?" If yes hire them, if not don't. Don't stop and say "Is this person a man? Can't have any more men sorry. Or is this person white? Sorry no more white people." As for diversity in video games, go ahead and put whoever you want in a game. Just don't force a character type in it to "be more diverse" There are a number of games with great female leads and a number of games that let you create your own female lead if you want. But it just doesn't fit for every story.

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garywood69

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Your workforce should match the demographics of the people who apply for jobs there. Anything else is discrimination. If 90% of the people applying for jobs are white males, you can't just say "the workforce should be 50% female". That's a hideous discrimation against those men.

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Dragon_Nexus

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@garywood69: "There is no such thing as positive descrimination" and all that.

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Arsyad00

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THATS RIGHT!!

put some blue male or green female too!!!

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Dizoja86

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Edited By Dizoja86

"White male heterosexuals are the real victims!" is the battlecry here. I know there are some gamers on the website that are capable of complex thoughts, but the majority whining about feminazis and the crimes of affirmative action aren't doing any favours for the general image of the group as a whole. One day these whiny children will get out into the world and learn that things are more complicated than they'd like to think.

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lithus

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Complaining about diversity is stupid. It's really just a ploy to screw white people. You don't see people going after the BET channel for lack of diversity. It's all reverse racism and hypocrisy.

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PJDespaw

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Edited By PJDespaw

@lithus:

They don't see what they are doing. That's the problem. Like children they are dangerously naive. To the point of causing irreparable damage to the very country they exist in.

They don't see the hard working people who will get screwed by this decision. They never have. If a ladder existed to move a person from blue collar to owner status they've destroyed it. Every single wealth transfer from the middle class to the poor shows this. They are very low intelligence and very high on themselves. The worst kind of people and they are legion now in this country.

We're not on a good path. We have maybe one more generation until the US looks like the third world. The really rich and the really poor and a big fence between them.

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xOmniCloudx

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Edited By xOmniCloudx

Expect a butthurt comment thread without even having to look. Glad it's being said but not sure I trust EA with this...

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Dragon_Nexus

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Edited By Dragon_Nexus

@xOmniCloudx: Someone mentioned females. Doesn't need to be about anything, but bring up females and you'll get a butthurt comment thread, guaranteed.

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rarerichzz

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Edited By rarerichzz

diversity approach is not hiring more white women instead of white men!. its hiring more people of different races other then white people!. god these companies never change. they take one step forward and 100 steps back.

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lithus

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@rarerichzz:

Another reverse racist tool in the shed. All this "diversity" bs is about putting white people down and you support it. That makes you racist.

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Gagomkd

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As long as it is not forced. I care more about the plot, story and characters than diversity and other marginal stuff.

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KillMe

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Edited By KillMe

I'M black but i think diversity is good but gaming preformance is more important

i mean who gives a shit about the characters as long as it not a sex based game and the character have charisma (like link) then its not important i played with a moving bread for crying out LOUD !(also played with an octopus)

{Humans ARE IDIOTS ,period}

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deactivated-5b1fecf308e18

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People should be hired for a position based on thier skills and talent purely.

You do not fill 'gaps' in the workplace because there are not enough of a type of skin colour or too many/not enough dicks.

No wonder this company is going to complete shit. Thier recruitment team are too concerned about the sex/race rather than thier skill sets. Morons

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rarerichzz

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@kalibore: for one stop assuming because it is a minority they got there because of the status quota that is ignorant and racist.

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garywood69

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@rarerichzz: Utter nonsense. That is a direction deduction from having diversity quotas. That's not the public injecting unfair race differences, that's the companies doing it that are creating that image.

People should be hired on merit. Nothing more.

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elnigu10

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Im not white and i dont really care about that. Dont care if the main is homo, latin, woman, indian, etc. Im just looking foward the mechanics in my games.

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hyperbolel

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Edited By hyperbolel

Diversity can be fine if it is natural and merit based. Diversity is useless if it is socially engineered by gender/ race etc preference as EA demonstrates clearly here. Diversity that is socially engineered can even harm the individuals it was intended to help. Asians weren't helped in particular in some affluent higher education institutions when liberals started setting "Diversity Goals' to diversify their campus because it was no longer based on merit. In fact Asians were removed significantly and they ended up with more (Horrors!) Whites! and then blacks at one point. Nor were Blacks aided when subsidized housing regulators decided to relocate them to sections of more affluent zip codes. The neighborhoods they left simply declined further into the wrecked state they tried to prevent. Thinking that a neighborhood is segregated because it is black was their first doomed step to socially engineered diversity

Saying "it can't be all white males" is socially engineered diversity, and discrimination set in front of a backdrop of enlightenment and social justice.

But good luck pushing for natural merit based diversity though. Liberals despise the idea of merit or any belief that people can and will do the right thing. Liberals will never tire of finding glass ceilings to smash through both real and imagined, and they will certainly never implement enough socially engineered diversity to suit themselves. They will simply ape and mimic the same repugnant behavior they claim to want to end. What else can you expect from social Marxists who believe the only merit and heroism can come from being a victim?

I am done with EA games and their self loathing diversity obsession. The quality for me has just declined significantly across the board over the years anyway. There's plenty more out there to play. Their diversity obsession is starting to resemble some creepy, malevolent progressive, mystified version of Free Masonry, and I don't want to end up lying naked on their altar anytime soon.

CDPR I'm looking at you. Your merit based diversity is showing.

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TacticaI

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Between illegals stealing jobs, and minorities apparently being gifted jobs, left and right, its white males who aren't getting enough credit for showing up and doing the work, if you ask me. I wonder though, by diversity do they mean that one 'black' person who doesn't fit the stereotype walks into the office and gets bombarded with stupid questions and 'white' people suddenly adopting weird accents or slang whenever they try to spark conversation with them ''namsayin"? God bless America.

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Usagism

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@TacticaI: My goodness. I hope you are being sarcastic.

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thegreatiandi

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@usagism: No, are you? As a video engineer, with a degree in biology, and several specialist certifications....oh yeah, I'm black.....I was gifted nothing. So, again, are you being sarcastic? My goodness, I hope so.

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Usagism

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Edited By Usagism

@thegreatiandi: In the post above me you just said you were being sarcastic so, I'm a bit confused. It's nice to know you're black I suppose, but doesn't really matter to me considering I'm also black. I have no idea where you are going since you just told rarerichzz you were being sarcastic.

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Zero_Nitrous

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If you're white please never buy another EA game ever again, they're openly racist and are being so without shame. Boycott them. What if they said, "It can't be all black people, or it can't be all women? " The outrage that would ensue would be insane. EA is beyond trash now.

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thegreatiandi

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@Zero_Nitrous: Are you serious? You can't be. Having them realize there issue isn't a bad thing. And yeah, they shouldn't even have to say this. That sounds perfect.... in a world that doesn't have it's infrastructure built around the exact opposite of that. This game...of life has always been the ol boys club. If that's not true, name me 10 action titles with the main character.. or cast of characters being black . Or ten where they are Hispanic. Ten where the characters are Asian.

Where is the battlefield game with 80% black/Hispanic /Latin/Asian/female cast? And on top of that...make sure all but a few lead roles go to these same groups...anything other than the same white guy. It has never, and will never happen. Why? Because thats the infrastructure our very country is built off of. If I'm wrong...take me up on my challenge... name me the ten I asked for. Ten action adventure games.....or ten shooters.....Ten fighting games......Ten rpg's......Ten racing games....go ahead. With all the years of gaming... all the years that video games have been around ( that's since the late 60's-early 70's )...You mean to tell me there can't be anything other than the same old " heroes "? I think it's funny when every other race/gender accepts being the same bland Caucasian dude in 98% of games...but you mention that it may have to change because it's obviously not right, and so many people are up in arms all of a sudden. So we can accept never seeing us in screen as the hero, but faced with losing your role, and now it's " social engineering "??

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rarerichzz

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@Zero_Nitrous: so you are comparing a race of people to a sex? wow just wow.

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hyperbolel

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@Zero_Nitrous: I won't. They've been boring the shit out of me with their shovel ware for years anyway.

This social engineering shit just ices the cake for me.

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MattyTheButcher

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"So were only hiring not white people now?"

"Yes"

"We don't want to look racist."

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GambitsLegion

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I want the best person for the job regardless of age, gender, or sexual orientation. I do not want someone hired on the basis of their age, gender, or sexual orientation.

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thegreatiandi

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We all agree with that. However....Sounds good on paper...as long as the color of that paper stays the same...

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Cataclysmic0001

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@gambitslegion: Agreed. The correct way to solve this problem is to not look at these factors at all. If it's such a glaring issue to them then they should create a hiring process where the hiring parties aren't privy to this information about the candidates.

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GambitsLegion

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Edited By GambitsLegion

@Cataclysmic0001: Just an application that says applicant.

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DRowePrice

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So I Googleed Peter moore and read the entire article. "It can't be all white males" was only one small part of the interview! GameSpot read through the entire interview but chose to lead with "it can't be all white males"! I challenge yall to read the entire interview! Really weak and divisive gamespot you should be ashamed of yourself! I been coming here since the 90's and I learned a lot about the current gamespot click bait agenda and the community! As a result I'm done! gamespot doesn't offer anything I can't get from the many other gaming sites. This site has gone to hell...

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atakanovic

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**** EA!!!

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evilace_stealth

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Why?

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Buck_Swaggler

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Yeah, let's not hire someone just because they're white, and hire someone just because they're not white, that's not racist...

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Cataclysmic0001

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@Buck_Swaggler: Nailed it