How Untitled Goose Game's Packaging Was Designed To Be Environmentally Friendly
The game's Lovely Edition packaging for PS4 will be goose-friendly.
After giving us one of the most charming games of 2019, House House is doubling down on the appeal of Untitled Goose Game by making sure the physical PS4 "Lovely Edition" releases with 100% environmentally friendly packaging.
Production company iam8bit has just released a thread on their design for the Untitled Goose Game packaging, and how every bit of material used is recycled, recyclable, and still durable enough to live up to Sony's standards.
🌏 Eco-Packaging: A Thread 🌎— iam8bit (@iam8bit) August 4, 2020
As you may know, we recently revealed the first-ever official eco-focused PS4 game package with the "Lovely Edition" of Untitled Goose Game. iam8bit secretly spent the last year iterating toward the best, most environmentally-friendly box... pic.twitter.com/DBN4ljvDG6
...and our pals at Sony gave it the thumbs up! How'd the process work? We wanted to go into a little more detail.— iam8bit (@iam8bit) August 4, 2020
For the PS4 box’s outer packaging, we ditched plastic entirely. We're using 100% post-consumer, recycled material with heavy duty 20-pt stock and no harmful inks. pic.twitter.com/eEt3FH4CPc
Despite being made entirely of cardboard, the case is designed to sit nicely on your shelf with your other PS4 games, while being sturdy enough not to get squeezed out of shape by other plastic cases.
Our goal was to find the right balance to ensure this feels sturdy and fits on your shelf with the rest of your collection. We promise it passes the “squeeze test.” 😉 pic.twitter.com/RTF8ZBsA36— iam8bit (@iam8bit) August 4, 2020
The only plastic involved in the packaging is the shrink-wrap, which is a 100% biodegradable plastic film called Biolefin.
The box comes wrapped in Biolefin, which sounds like an evil cyberpunk corporation but actually is eco-friendly shrinkwrap! You can read more about it here: https://t.co/rIPJihgJuj pic.twitter.com/YiWqQ1FUaz— iam8bit (@iam8bit) August 4, 2020
The pack-ins are made with Forest Stewardship Council-certified (@FSC_IC) paper, meaning the wood comes from only the most well-managed and environmentally responsible forests.— iam8bit (@iam8bit) August 4, 2020
The NO GOOSE Sticker is tree-free and made from sugar cane waste. Sounds tasty but don't eat it plz. pic.twitter.com/IXIWWoqF3a
Earlier this year, Sega Europe announced that all its games would be packaged in 100% recyclable cardboard, which began with last year's Football Manager 2020. Studio director Miles Jacobson used the release as a challenge to other entertainment companies, saying "imagine how much plastic we could save, how much landfill we could avoid and how much less plastic would make it into the oceans if we were all do this?"
We see this box as an important first step toward eliminating the use of environmentally-harmful materials in game cases. Our hearts are in this, so if you wanna talk about the pursuit of planet-friendly packaging, drop us a line. Let's spread the word! pic.twitter.com/9ZcmsLoYQB— iam8bit (@iam8bit) August 4, 2020
While only the iam8bit exclusive PS4 Lovely Edition is available in the recyclable packaging--the regular PS4 and physical Switch versions are still in plastic cases--iam8bit has said that the release is "an important first step toward eliminating the use of environmentally-harmful materials in game cases." The company has extended an offer to talk about its experience designing planet-friendly packaging with anyone who wants to learn.
The game's soundtrack is also being released in an environmentally friendly way, with a record pressed on reclaimed vinyl--also available on iam8bit.
For more info on how to pre-order one of Untitled Goose Game's physical editions, or the soundtrack, check out our guide here.
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