Hip Interactive acquires Arush

Playboy: The Mansion developer to continue as a subsidiary of the game's Canada-based publisher.


Hip Interactive has finalized the acquisition of Arizona-based developer Arush Entertainment. Under the agreement, Hip attained all game rights from Arush, which will continue as a subsidiary of the Canadian company. "Arush’s ability to source and license titles, along with management’s strong industry relationships, will enable us to broaden Hip’s North American publishing presence,” said Hip CEO Arindra Singh of the acquisition. Arush is currently working on Playboy: The Mansion, which is being published by Hip. It will be released for the PlayStation 2, Xbox, and PC in November.

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