Hearthstone Now Earns About $20 Million Every Month - Report

That figure tops Dota 2, at least as of earlier this year.

113 Comments

Blizzard's first-ever free-to-play game, Hearthstone: Heroes of Warcraft, now makes approximately $20 million monthly, according to a new report from research group SuperData.

Activision Blizzard hasn't offered the public exact figures regarding Hearthstone's success; its most recent earning report lumped it in with Heroes of the Storm and Destiny. Combined, the three games have more than 70 million registered players and have topped $1 billion in revenue, but it's hard to know exactly how much of that Hearthstone is responsible for. As of May, Hearthstone had topped 30 million players.

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At $20 million monthly, Hearthstone is making more than Dota 2--at least as of earlier this year, when SuperData reported (via GamesBeat) that Valve's MOBA was earning about $18 million monthly.

According to SuperData, Hearthstone "dominates" the digital card game genre. That $20 million is thanks in part to its release on smartphones earlier this year; SuperData says that monthly revenue increased 31 percent following that.

Without getting into any specifics, Activision Blizzard suggested earlier this month that the release on new platforms (and availability of new content) helped to almost double Hearthstone's "key engagement metrics" as compared with the year prior, when they were "already very strong."

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Hearthstone is a free-to-play game where players can spend money on things like card packs and new content. Initially, the latter took the form of expansions like Naxxramas, but more recently, Blizzard began selling new (cosmetic) heroes.

Hearthstone's next expansion, The Grand Tournament, is due out later this month and brings with it 132 new cards, as well as a new game mechanic.

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Avatar image for Wintermist
Wintermist

They sure know how to make the money. I just wish they would make a game I like as well.

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Chunkman

I think like any game/sport/activity of a competitive nature, you have to pay your dues in order to find success. For new players, they could easily spend $50-100 on card packs to flesh out a solid deck or two as soon as they got the game, but that still wouldn't teach them the ins and outs of the game, the subtleties and nuances of the strategy. After you sink a couple of dozen hours into the game, and find that you still respect the mechanics and enjoy playing, why not drop a bit of money on it? If it's going to prolong your enjoyment of it, I think that's pretty reasonable. The notion of being the best Hearthstone player ever without spending a dime would be as absurd as Henrik Lundqvist thinking he can goaltend in the NHL using pillows and phonebooks for pads.

Avatar image for syntaxkt
SyntaxKT

I remember somone posting why hearthstone has in app purchases and said blizzard hates money because he's ready to spend 60 dollars with all the content included. Well this is why free to play games are the new norm now. I'm pretty sure production values are much less than an AAA game and if it failed it wouldn't have been a huge loss anyways.

Avatar image for REDShadowG
REDShadowG

Of course it earns more than DOTA 2, DOTA 2 is an actual free to play/free to win game. HS, while free to play, it is pay to win until you grind good cards for a year or two. The more I played it, the more it disgusted me.

Avatar image for gandospot
GandoSpot

@REDShadowG: Hey Valve sheep.

Avatar image for REDShadowG
REDShadowG

@gandospot said:

@REDShadowG: Hey Valve sheep.

The only Valve game I've played is DOTA 2 and I play it once in a week or two, my preferred MOBA is LoL and HotS is a close second.

So take your stinky accusation and shove it up your stinky butt, Blizzie.

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GandoSpot

@REDShadowG: HotS is the crappiest Moba ever exists lol.

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REDShadowG

@gandospot: Not at all. Its just casual.

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welshingham

@REDShadowG: lol noob

Avatar image for REDShadowG
REDShadowG

@welshingham said:

@REDShadowG: lol noob

That's what your mother said when your father couldn't hold the load which would turn out to be you.

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BrianWil

Just imagine what they'd make if it wasn't free. ; )

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REDShadowG

@BrianWil said:

Just imagine what they'd make if it wasn't free. ; )

It isn't.

Avatar image for kill3rdank
kill3rdank

Most of these commentors are using generalizations and misinformation to prove some moot point about stupid people and money and games...I wish you all had something useful to add to the discussion, other than being an example of ignorance, and how not to parse the information in this article.

Newer players at this point in time have it harder than people that started a year+ ago, but there are undeniable facts about Hearthstone that these people seem to be unaware of:

* Hearthstone is not some little sh1t mobile game making you pay to progress further, it started on pc and you never had to pay to enjoy the game, except for the PvE content. Plus, what is wrong with paying for a game that you enjoy? No one complains about paying another 60 bucks for another year's iteration of CoD.

* Arena is where you get your packs (and how you learn the game!), never just buy packs with gold! There is no competent player that would tell you otherwise.

* Legendaries don't win you the game alone. In the same respect, there is no deck that counters every other deck out there, sometimes you will be outclassed, outtempo-ed, and outplayed. Learn from what your mistakes are and what YOU have control over, and move on.

* Learning the game comes before collecting every card available, there are viable budget decks that will bridge the gap until you can start fleshing out your collection. Disenchanting guides are everywhere, focus on a class and a deck type in the beginning and focus all your efforts on getting the cards for that deck before you move on to the next deck.

* You don't have to pay! It takes longer but it's not necessary, the more you focus on such trivialities (like wtf EVERYONE else is doing with their money, instead of what you're doing) the less you enjoy the game--then what's the point of playing?

Avatar image for welshingham
welshingham

@kill3rdank: you sir have earned my respect

Avatar image for gandospot
GandoSpot

HearthStone winner & HotS losser.

Avatar image for javalino
javalino

Its so pay2win that "my friend" sold his account for 250$ !!!!! ( he spent around 50$) . Started on january of this year!!

Its a time consuming game !!! more than others f2p games !! An advice for newbs , borrow/rent an account with all cards, learn the archtypes , play the most sucessfull decks in the meta, start a new account and choose one hero with two archtypes ( aggro + midrange for example) that you liked most, and focus on creating the cards (doing arena is good). In less than a month you will get the cards. Your skills you tell how high in ladder you will get.

My second advice, dont play this game !!!

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shockwave765

As usual the retards that never played before are screaming Pay2Win.

Avatar image for Die_Bahn
Die_Bahn

@shockwave765: Just like Magic the Gathering where you cannot expect to be competitive on any level with a starter deck, the same holds true in Hearthstone. You need as many cards as you can get to make the most optimal decks and that means buying packs.

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welshingham

@Die_Bahn: I made it to rank 9 with a starter deck... so I call bullshit there... some famous streamer went to rank 4 with a starter deck as well so I will call bullshit on u again

Avatar image for Die_Bahn
Die_Bahn

@welshingham: Wow. With evidence like that, I am OVERWHELMED! Only they don't sell starter decks in Hearthstone, so what exactly do you mean? One time you got your Hunter to Level 20 and made Rank 9?

Avatar image for shockwave765
shockwave765

@Die_Bahn: Except unlike MtG, you don't have to spend real money. You can get a free pack a week through tavern brawl and completing daily quests will earn you gold to buy packs with. Attaining rank 1 may be very difficult for a new player, but doing the daily quests is very possible to get new cards.

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Die_Bahn

@shockwave765: Good luck being competitive on 2 packs a day or free rolling Arena.

Avatar image for welshingham
welshingham

@Die_Bahn: I have been its not a problem it just sounds like you lack creative thinking... and just a spoiled lil brat.. it can be done so stop your whining if you don't like it don't play simple....

Avatar image for Die_Bahn
Die_Bahn

@welshingham: There we go! Now we have the truth. You pay to win. Finally you stop pretending like you don't spend money on the game and DURRR I MADE RANK 9 IN BETA WITH NO MONIES. There we go, folks, Mr Welshingham pays for packs just like everyone else.

Avatar image for welshingham
welshingham

@Die_Bahn: your stupidity... is so overwhelming its not even worth continuing this discussion.... just so dumb

Avatar image for Die_Bahn
Die_Bahn

@welshingham: Ok, let's talk about how you argue that, Once Upon A Time, made Rank 9 without paying a dime and that it's STILL POSSIBLE, but you pay for packs.

Avatar image for Die_Bahn
Die_Bahn

@welshingham: I call bull! Pretty sure you went Face Hunter in Classic HS. You make Rank 9 anytime this year? Or maybe you don't want to admit you've bought packs?

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GandoSpot

Congrats & **** u ActiBlizz where is console port???????????????????????????????????????

Avatar image for 4saken4
4saken4

I can imagine the pain that new players have with this game. But I started in closed beta and have all the important legendaries, a stockpile of gold/dust, etc, without paying more than $40(on PvE content). That's a long time playing that would be easy to take for granted. However, certain highly effective decks are very cheap to make, likely requiring you to look them up online or see/copy others playing them. However that drastically reduces the creative deck building side of the game at first, which is a major part of the fun for me. Flexibility to build any deck, counter any meta, is really what you pay money/grind for. And the alternatives for similar deck building experiences are usually more expensive.

Avatar image for geezerdaman
geezerdaman

It's really sad how much some people feel the need to rip on this game, with inaccurate info none the less.

It's not pay to win. You could spend money buying packs and have every single card in the game and make the 'best' decks possible and you can still lose. How is that pay to win? If you spend money and get good cards earlier then a person who doesn't then yes you will have an advantage for a time in terms of cards available. And you can still lose. Its a TRADING CARD GAME. The fact that any aspect of it is free already puts it ahead of every physical TCG like Magic where you're going to be spending way more money to get a good amount of decent cards.

Also this is not a mobile game either. It's a computer game that was later made available on mobile devices.

At the end of the day if you don't like it that is fine but to call others stupid for liking it or spending money on it only proves your own personal ignorance.

Avatar image for Die_Bahn
Die_Bahn

@geezerdaman: It's pay to win because you need a variety of cards to build optimal, competitive decks and the only way to do that is spend cash. It's analogous to Magic the Gathering where you cannot expect to compete on any level with a couple starter decks.

Avatar image for validifyed
Validifyed

@geezerdaman: Have about 80 hours in game time. Bought less then a dozen card packs.

Cant get past rank 20 because the second you hit 20 halve the people you meet have decks full of rare, epic and legendary cards that are impossible to beat with decks that are put together with random card drops or crafted with less then a few hundred dust.

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welshingham

@validifyed: lol noob

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Paulf001

@validifyed: You can make a cheap Tier 1 deck with 600 dust or less for example face hunter cost almost nothing to make and you can get legendary with it

Avatar image for geezerdaman
geezerdaman

@validifyed: It is possible, it's also difficult. No one ever said it wouldn't be difficult. I personally and have friends who can make rank 20 or so with nothing but basic cards, make rank 18 or so with commons added in and can make it a few more ranks deeper if we toss in rare cards.

I have a bunch of legendary's and epics and play Control Warrior on ranked and have so far only made it as far as rank 9. I've seen lots of streamers on twitch make legend rank with that deck and similar card value decks and i would definitely put their game IQ higher then my own which is the main factor along with how many games they actually play.

It is far less about the cards you have as much as how you play them and the RNG that happens from game to game. If you have better cards then yes, you will have a advantage but the idea that you will always win and only because you spent money is not the case.

But again, this is a trading card game and the idea that you may have to spend some money to help compete at a high level is all part of it and always has been. This one even gives you alternatives to spending money whether it's trading in gold for packs or letting you dust useless cards to make useful ones.

Avatar image for hallunx
HallunX

You need to play 1 year each day do one quest worth 40 gold to save for 150 card packs :D Or grind 100 gold daily (which is a lot of time = 30 wins) + quest to earn at the end of the year over 50.000 gold

Avatar image for validifyed
Validifyed

Amazingly the f2p cash-making-machine is making less then their sub2play cash-making-machine. I wish they would drop the BS and just go back to making good games where you dont have to pay a fortune or grind 10 years straight to get anything good.

Avatar image for RoccoHout
RoccoHout

This game is fun but also a huge moneysink, it is nearly impossible for new players to keep up with all the older players unless your willing to spend A LOT of money on packs. They now even sell new hero skins for $10 without being able to buy them with gold.

Good thing I haven't spend much money at all, having played since late beta and doing dailies to try and keep up with the rest. But with so many new cards being released, its going to be a hell for newcomers.

Avatar image for BabeNewelll
BabeNewelll

Anyone calling this pay2win is a m0ron or a stupid peasant.

Avatar image for Mogan
Mogan

@BabeNewelll: Exactly! It's just pay to maybe get the best cards. If you're lucky. : p

Avatar image for Suikogaiden
Suikogaiden

A pay2win card game and I thought video poker was as dumb as it gets, seems I underestimated the American consumer once again.

Avatar image for XIntoTheBlue
XIntoTheBlue

@Suikogaiden said:

A pay2win card game and I thought video poker was as dumb as it gets, seems I underestimated the American consumer once again.

More like pay2catchup these days.

Avatar image for Mogan
Mogan

@XIntoTheBlue: Are they retiring old cards in Hearthstone like they do in Magic? Like where only the three most recent expansions and that year's core set are tournament legal? I haven't played since before the first expansion.

Avatar image for BabeNewelll
BabeNewelll

@Suikogaiden: huuurrrr durrrrr

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Suikogaiden

@BabeNewelll:

Did special education class get out early today?

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Silverline62

This game might be more nerdy than the International Space Program.

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JordPingitore4

Anyone who spends even a single cent on these mobile trash deserve to lose all of their money.

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GamerOuTLaWzz

As much as I enjoy the game...thats depressing to see.