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Halo-Branded Sunglasses, Pajamas, Greeting Cards, Face Masks, and More Coming

As of February, non-gaming Halo products have generated $1.5 billion in sales.


Microsoft today announced a series of new licensing partners for the Halo brand that will make things like Halo-branded sunglasses, speakers in the shape of Halo characters, headlamps, greeting cards, giant slippers, and more. In a news release, Microsoft said fans can look forward to "exciting new Halo-themed products for years to come."

Here is a breakdown of the new Halo licensees and the products they will make, as well as the territories where the items will be available.

  • AC Worldwide: 30cm tall Bluetooth speakers in the shape of Halo characters (U.S., Canada, Europe).
  • Bensons Trading Company: show bag novelty items including key rings, sippers, balls, inflatables, backpacks, stickers, temporary tattoos, mugs and cups, drink bottles, and more (Australia, New Zealand)
  • Danilo Promotions: calendars, greeting cards, gift wraps and more (Europe).
  • H2W Sunstaches: Halo-themed novelty and traditional sunglasses (U.S., Canada).
  • Industrias Darks: T-shirts, hoodies, varsity jackets, leggings (Mexico).
  • Jada Toys: Two, four and six-inch "METALS" Halo die-cast statues (Worldwide).
  • Licensing Essentials: Apparel for men, ladies, underwear, sleepwear, headwear, homewares, and giftware (Australia, New Zealand).
  • PDP: customized Halo-themed controllers and faceplates (U.S., Canada, Europe, Middle East, Africa, Australia, New Zealand).
  • Rubber Road: Holiday-themed sweaters, knitted hats, coat hooks, water bottles, and coffee travel-mugs (U.S., Canada, Europe).
  • ThinkGeek: Desktop weapon replicas, drinkware, USB chargers for car, desktop and portable needs, giant slippers, foam melee weapons, and role-play ballistic weapons (U.S., Canada and Worldwide Online).
  • Wicked Replicas: Lighting (Headlamp Heroes, Logo Lamps, Neon Lamps) plus tin signs, flexible wearable masks, and numerous replicas (Australia, New Zealand).

Unfortunately, no images of any of the new Halo-branded products were made available. We also don't know anything about pricing at this time.

Microsoft's announcement today comes just a day before the Licensing Expo 2016 consumer products convention kicks off tomorrow, June 21. It's possible we will learn more about the Halo products when the show starts; if that's the case, we'll bring you all the details.

"The Halo Nation is built from the best fans in the world who have formed communities around everything from construction toys to dedicated cosplay and competitive esports," Halo consumer products boss John Friend said in a statement. "By expanding our consumer products lineup with new licensed partners around the world, we're excited to offer even more options for everyone from families and new fans to our core collectors who have been with us for the past 15 years of the Halo franchise."

Microsoft also confirmed today that it has extended its licensing partnerships with companies including Skullcandy, Astro Gaming, and The Coop. Additionally, existing partner Jinx will introduce new plush toys, while Dark Horse Comics is adding some Halo comics to Comixology Unlimited.

The products mentioned above will start to arrive this fall, with more coming out around the time Halo Wars 2 debuts in February 2017.

Today's announcement comes after Microsoft reached a new agreement with Mattel for more Halo toys.

Non-gaming Halo consumer products are big business, as sales in this category have generated more than $1.5 billion, Microsoft said in February 2016. The entire Halo franchise, meanwhile, has raked in $5 billion, the company said today.

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