Halo 5's Teen Rating Will Improve Sales, Xbox Exec Says
"Being able to have a T-rated game will sort of put this game on the 'approved' list for a broader audience."
Unlike every other Halo FPS ever released, Halo 5: Guardians received a T-for-Teen rating from the ESRB instead of M-for-Mature. Now, Xbox executive Aaron Greenberg has shed more light on Microsoft's reaction to the rating and what impact it could have on sales.
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Speaking with GameSpot, Greenberg said previous games receving M ratings was curious, given the subject matter and non-graphic depictions of violence. He's happy with Halo 5's T rating and says, not unlike Destiny, this will only help the game reach players it might not have otherwise.
"I do expect the T rating will help game sales," he said. "Core Halo fans are going to buy the game no matter what the rating is, and I think we've seen that. A lot of people were surprised that previous Halo games were M-rated sort of given the style of the game and the lack of real graphic violence and things like that. We're pleased with the rating.
"And so, I think if you look at how Destiny has done with the T rating, you look at how some of the other shooters have done with a T rating, we believe there is an audience of fans, particularly younger fans and parents that don't let their kids play games that are M-rated," he added. "Being able to have a T-rated game will sort of put this game on the 'approved' list for a broader audience which we think is a good thing."
GameSpot's full interview with Greenberg also covers the Xbox One's holiday lineup, his reaction the recent PlayStation 4 price cut, losing the Call of Duty exclusivity deal, what's happening with Fable Legends, and more. Read it here.
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