GTA, Red Dead Parent Company Is Making Lots Of Money From Microtransactions

Microtransactions are growing at Take-Two.


Microtransactions continue to be big business for the parent company of Rockstar and 2K Games. Take-Two Interactive announced on an earnings call that revenue from "recurrent consumer spending" grew 32 percent during the quarter ended September 30. In total, Take-Two made $317,386,000 from microtransactions during the three-month period.

In total, revenue from recurrent consumer spending accounted for 37 percent of Take-Two's total revenue during the period ($857.8 million).

Recurrent consumer spending includes all manner of "ongoing consumer engagement," including virtual currency, add-on content, and in-game purchases.

During an earnings call, Take-Two CEO Strauss Zelnick said the online modes for Red Dead Redemption 2 and Grand Theft Auto V continue to grow in terms of revenue. It's an impressive achievement for both titles, but especially GTA Online considering it is more than six years old.

Take-Two intends to have some kind of microtransaction system in every game that it releases.

Take-Two is riding high of late. For the latest period, the company pulled in $857.8 million in revenue, which is up 74 percent from $492.7 million during the same period last year. The company also shared that revenue from digital sources jumped by 72 percent and reached $615.8 million (compared to $358.4 million during the same period last year).

Revenue from digital sources made up 72 percent of Take-Two's total revenue for the quarter, which emphasizes how the industry is shifting away from physical and toward digital.

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