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Grand Theft Auto V may have cost $266 million to develop and market - Report

GTAV may have cost as much as $266 million to create and market, according to Scottish newspaper.


Rockstar Games' open-world action playground Grand Theft Auto V may have cost up to £170 million (approximately $266 million) to develop and market, according to a report by Scottish newspaper The Scotsman (via Kotaku).

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The piece claims that industry analysts are predicting that up to 25 million copies of the game could be sold in its first year on the market, representing more than £1 billion ($1.56 billion) in sales, an identical figure to the one given by EEDAR analyst Jesse Divnich in November last year.

Earlier this year, Sterne Agee analyst Arvind Bhatia used a "hypothetical probability model" to estimate development costs of $137.5 million. Contacted by GameSpot, a Rockstar Games representative declined to confirm or deny the figure, saying that the company does not comment on rumour or speculation.

In January last year, a Los Angeles Times report revealed that BioWare's Star Wars: The Old Republic had cost $200 million to develop. By comparison, Sony's PlayStation-exclusive racer, Gran Turismo 5, cost around $60 million to produce.

Grand Theft Auto V launches globally next week on September 17 for the Xbox 360 and PlayStation 3.

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