Give A Warm Welcome To Craig, Halo Infinite's 343-Approved Brute Meme

During the Xbox Series X Showcase, 343 showed off a new gameplay trailer for Halo Infinite. At a hefty nine minutes, the trailer provides some pretty solid insights on what to expect from the upcoming Halo title, including its fancy new grappling hook. But it was a much smaller detail that captured the attention of both audiences and 343’s Community Director, Brian Jarrard.

At about 3:53 in the gameplay demo, we see Master Chief taking on some Brutes that have been deployed in his path. The first he dispatches easily with a few shots and a well-placed explosive. The second manages to run up to Chief before being taken out, but not before we get a glimpse of his hilariously deadpan expression.

It’s no surprise that memelords took the dearly departed Brute’s goofy face and ran with it, but the reaction from Jarrard has been equally enthusiastic. He put out a tweet deciding the Brute’s name is officially Craig, and has asked fans to send any Craig content they create his way. From the looks of that thread, he won’t be disappointed.

Unfortunately for Craig, and 343, the scrutiny that introduced gaming's latest meme didn't stem from a love of humor. Many fans are upset about the way Infinite's graphics looked during the stream. But according to Xbox, the graphics will improve between now and launch. Expect to see the finished results on Xbox One, Xbox Series X, and PC this coming holiday season.