GDC 2009 - Luna Online, A First Look

And like other games of this sort, Luna Online will feature player-versus-environment play as you do battle with computer-controlled monsters, as well as competitive player-versus-player play (with castle sieging planned for a later update). There will also be an actual dating system based on the personality and interests you choose for your character. Basically, whenever a like-minded character controlled by another player appears nearby, your character will see a valentine heart icon appear overhead that will let you track down this potentially compatible partner for an officially sanctioned "date" at one of about 10 designated date instances that may cost a certain amount of in-game currency (you can work out whether you want to split the tab with your partner beforehand).

Your reward for a successful date will be a date-exclusive item, and potentially a chance at marriage (currently, even though same-sex dating is planned, marriage can only occur between a male character and a female character) and starting a "family," which will let you then adopt other players as your "children" to bear the family name. Families can purchase farms--extremely rare land plots that can produce resources and enhance crafting, and they can also get into in-game fishing, a mini-game that will reward you for collecting rare fish from randomly-generated catches.

Luna Online has already been released in Asia and is planned for a US launch in June.