Gathering Launches Mass-Market Line

The new On Deck Interactive publishing label debuts days after Take-Two acquisition.

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Making an announcement on the heels of its acquisition Tuesday by Take Two, Gathering of Developers revealed today that it would create a new development label, On Deck Interactive (ODI), to publish value-priced titles with mass-market appeal. Upcoming games include Bugdom, KISS Pinball, and the recently announced Duke Nukem: Endangered Species hunting game.

"ODI is in the spirit of the independent film industry as it discovers and nurtures young talent and then helps bring the quality productions to the mass-market," Robert Westmoreland, ODI's new CEO.

The new product line will surface this fall.

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