GameStop Raises Record $1.2 Million for Make-A-Wish in May
That easily exceeds the retailer's goal of $500,000.
GameStop's Make-A-Wish foundation charity drive for May, where shoppers could donate to the organization at the point of purchase, was a huge success, organizers say.
The Make-A-Wish foundation announced today that the in-store and online campaign raised more than $1.2 million, which will go toward helping grant "wishes" to children with life-threatening medical issues.
This wasn't GameStop's first year running a Make-A-Wish charity drive, but it was the first to include support from the retailer's subsidiaries like Game Informer, Kongregate, Spring Mobile, and Simply Mac.
“Our customers are simply amazing. Because of their generosity, GameStop collected more than $1.2 million during the month of May--setting a new record for in-store donations," GameStop CFO Rob Lloyd said in a statement. Lloyd is also a member of Make-A-Wish's Texas board of directors.
The funds GameStop collects from its Make-A-Wish campaign will support shopping sprees for children facing life-threatening medical challenges. In 2014, GameStop granted some 335 "wishes." This year, GameStop worked with 12-year-old gamer Jahred Joyner, who has AGS leukodystrophy, to fulfill his wish.
He wanted to appear in a video game commercial, and GameStop and Make-A-Wish teamed up to make that happen. You can watch the commercial below.
The Make-A-Wish Foundation is a non-profit organization that grants "wishes" to children with life-threatening medical issues. World of Warcraft and Diablo developer is also a regular supporter of the Make-A-Wish foundation.
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