GameStop Aiming to Raise $1 Million for Childhood Cancer Research This Holiday

Video game retailer GameStop has again partnered with St. Jude Children's Research Hospital for the annual Thanks and Giving campaign to help raise money and awareness for childhood cancer.

2015 marks GameStop's third consecutive year working with St. Jude for this campaign, and over those years, it has raised more than $1.5 million for cancer research and treatment programs. For 2015, GameStop said it's hoping to raise $1 million for the charity.

GameStop's St. Jude campaign kicks off November 1 and runs through the end of the year. As part of the event, customers can make donations in-store at GameStop locations across the country, or at company's non-gaming stores such as Simply Mac, Spring Mobile AT&T, and the new ThinkGeek store in Orlando.

Shoppers can also give to the campaign through GameStop's website.

Everyone who donates $1 or more will receive triple PowerUp Rewards points, as well as an extra 10 percent trade-in credit for Xbox One and PlayStation 4 games. They'll also receive a 25 percent discount on Skin-It sleeve designs.

More details about St. Jude and the Thanks and Giving campaign are available at the organization's website or by phone at 1-800-4STJUDE.

GameStop also supports charities like Ronald McDonald Houses and Make-A-Wish, which it donated $1.2 million to earlier this year as part of its latest campaign.