G4 to change direction - Report

NBC Universal reportedly planning to rebrand geek-themed network in 2013 and move it in direction reminiscent of GQ magazine.


NBC Universal's G4 television network, in its present form, may be coming to an end. Variety reports that the American network, home to game-focused programs like Attack of the Show and X-Play, is undergoing a rebranding that may involve a name change and a shift in content that will make it reminiscent of men's magazine GQ.

G4 no more?
G4 no more?

The site's sources did not divulge what G4 may be rebranded as, but said the changes are expected to happen sometime in 2013. As of press time, the network had not responded to GameSpot's request for comment.

In addition to its regular programming, G4 covers numerous annual conventions, including the Electronic Entertainment Expo, the Consumer Electronics Show, and Comic-Con.

Several high-profile G4 employees have left the network recently, including former Attack of the Show host and field reporter Kevin Pereira, as well as X-Play's outspoken talking head, Adam Sessler.

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