Free Bloodborne for Danish Blood Donors
PlayStation Denmark partners with local blood bank for a unique promotion.
In an effort to help raise awareness for the lack of blood donors in the country, PlayStation has formed a partnership with Danish blood center GivBlod (via NeoGAF) that will give donors a free copy of the game.
The event itself will be held on Monday, March 23. Blood donors can receive a free copy of Bloodborne or another PlayStation game.
They will also be entered into a sweepstakes for the chance to win a specially designed Bloodborne PlayStation 4 system.
Recently, game director Hidetaka Miyazaki spoke out to say that, while Bloodborne is most assuredly a violent game, its depictions of blood and gore are not gratuitous.