Former Nintendo Boss Reggie Fils-Aime Has A New Job, But Not In Games

Reggie Fils-Aime is trying something new with his latest post-Nintendo gig.


Reggie Fils-Aime is staying busy in his post-Nintendo life. After announcing his retirement from Nintendo in February 2019, Fils-Aime joined the GameStop board of directors in March 2020. He then launched an excellent podcast in May. That same month, Fils-Aime joined the board of directors at the toys and games company Spin Master, Now he's got another job: Fils-Aime has joined the board of directors at the boating company Brunswick, which makes the famous Sea Ray boat and the Mercury Marine engines.

"As a highly respected and seasoned executive, Reggie's experience in consumer-facing initiatives and digital technology will make him a valued addition to our strong and experienced board of directors. We look forward to benefiting from Reggie's expertise as we continue to develop deeper relationships with our customers," Brunswick's chairman of the board, Manuel Fernandez, said in a statement.

In its announcement, Brunswick noted that Fils-Aime, throughout his career, has "revitalized brands and reshaped various industries," which is a good sign to why they've hired him. Fils-Aime worked at Nintendo for 15 years, and before that, he held executive-level and leadership positions at VH1, Pizza Hut, and Procter & Gamble.

Brunswick's government filing announcing Fils-Aime's hiring notes that it has not yet determined which committee Fils-Aime will serve on for the board of directors. It also states that Fils-Aime's pay will be "consistent with that provided to all Brunswick's non-employee directors."

Fils-Aime was succeeded at Nintendo by Doug Bowser, who, despite the name, does not seem particularly villainous. He has leaned into the memes for his position, appearing alongside a CG Bowser during his first appearance as president.

As for what Nintendo is up to these days, the company is celebrating the 35th anniversary of Mario and gearing up for the launch of Hyrule Warriors: Age of Calamity very soon for Nintendo Switch. A demo is available for the game now that is compatible with the full version once it launches, carrying over your save file. An upgraded version of the Switch is rumored for release in early 2021. The company also recently entered the cloud streaming space with Control, and will follow up with Hitman 3 in 2021.

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