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Final Fantasy's Lightning Is "Perfect Avatar" for Heroic Women, Fashion Company Says

Pink is the new black.

115 Comments

GameSpot reported last year on a Final Fantasy character being featured in ads for Louis Vuitton. Now, more images of Final Fantasy XIII's Lightning wearing Louis Vuitton fashion have been released.

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In the ads, Lightning is shown wearing fashion from "Series 4," which you can see being worn by real-life models here. Square Enix said in a press release that the collaboration between Louis Vuitton and Final Fantasy embodies shared values to preserve tradition while seeking out new and revolutionary ideas.

"Lightning is the perfect avatar for a global, heroic woman," said Louis Vuitton artistic director Nicolas Ghesquiere. "Lightning heralds a new era of expression."

Final Fantasy designer Tetsuya Nomura said that Lightning's "stunning new look" was produced entirely by Louis Vuitton.

"This collaboration is not just a promotion of a game, and it is a great honor that the character herself received an offer from a world famous brand," added Nomura. "This has infused new breath into the character, Lightning."

Lightning will be featured in various magazine advertisements starting this month, in addition to promotional videos for the fashion campaign.

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GoldenSin

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as a designer and a gamer this is awesome! think what you will about Lightning as a character or fashion, this is a perfect match. it's awesome. gaming is being acknowledged, integrated and assimilated more and more by a larger variety of industries. it's fantastic.

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ughz

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Edited By ughz

So femcloud is a hero and that makes her perfect for a fashion model? You're right, fashion models are also great role models for women. Starve yourself, constantly be busy doing things you don't' really want to do but have to to make money, and basically objectify yourself as a career. It's not like she's Tyra Banks who at least pretends to help people. As little as I like lightning, I'm pretty sure if she was handed a designer bag she'd chop it in half and light it on fire.

Sick of Lightning and anything to do with her. Femcloud sucks. The end. Even Cloud was better and Cloud blows. Her sister was better too. Actually, in fact, every character in FF13 was better than Claire, including Lebreau who had like 3 lines with XIII and XIII-2 combined. Even Jihl. Even Barthelehellhandalus. Lebreau was also more attractive. As was Serah. And I would think Vanille and Fang would be better women heroes.

Could we get some more of her please though? Worst protagonist to date. She was never "perfect"ly attractive other than her obvious Square Enix barbie doll skin, she never displayed much proof that she was a human being, and the only cool thing about her was her sword sheathing animation.

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VakarianGirl

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I can't believe all the hate for Lightning. I fell in love with Lightning in her first game and loved her in all successive ones. It just shows you how different everybody's tastes are, I guess. I, personally, found Ciri an absolutely obnoxious spoiled brat.

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Thanatos2k

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@VakarianGirl: Well, you liked FF13, that's all we need to know.

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ughz

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@Thanatos2k: Ha.

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Thanatos2k

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Lightning is not only one of the worst characters in any Final Fantasy game, but video gaming in general.

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paramortalics

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Not a Final Fantasy fan, but this seems utterly soulless. If a company wanted to design an outfit that would be worn in-game (either practically or as a gag-outfit) that's fine.

Using a videogame character exclusively for fashion adverts is taking unrealistic to a whole new level. That said, I already had no respect for the fashion industry (gimme normal jeans and shirts any day of the week) so perhaps I'm biased.

Snape kills Dumbledore. Just trying out this spoiler warning thing =]

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Elranzer

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I'm so sick of Lightning.

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Viktor737

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@Elranzer: And i'm sick of Cloud.

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AQWBlaZer91

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Lightning is no Avatar for Heroic Women, she is an annoying, adolescent, emotionless bimbo who has got quite an annoying attitude that make her seriously one of the worst Final Fantasy characters ever. Since the XIII trilogy is over isn't it time that bitch stays dead for the good of the series. Not to mention some of her outfits in Lightning Returns are just objectionable. Lightning is no heroine and she never will be.

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ronan32

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worst final fantasy ever

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Silverline62

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Gotta admit it's a nice choice tho.

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king_quaps

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"Lightning is the perfect avatar for a global, heroic woman," - No. She looks anorexic enough to be a model though. And to be clear I do mean anorexic; I'm not just using it as a sneery term for "thin". She is ridiculously skinny and has no muscle definition.

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maitkarro

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She looks super kawaii.

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xWinson

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Main reason I'm not feeling it is because of Lightning's moody personality, I could see her sister Serah more naturally wearing LV ha.

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Wolfkcing

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she looks bored. Well. I'm happy for whoever this makes happy.

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NeoIostars

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I call Lightning a lot of names, but "perfect" is most certainly not one of them.

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Chipp

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Edited By Chipp

Lighting looks like a stick figure. She is so skinny.

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Doozie78

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"Unrealistic expectations", the next clothing line by Louis Vuitton.

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Redblaze27

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I guess I can see it, you can project a lot onto her that isn't there.

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69

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lolz, 3.7 billion females on the planet and they had to look to a video game to find a fashion model?

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maitkarro

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Edited By maitkarro

@69: Lightning is a rolemodel for new gen fems in media coverage, it's way cheaper and much more appealing, take for example Hatsune Miku, though that's a whole new level of virtual entity.

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Arsyad00

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welp, she did save the world...

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Elranzer

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Edited By Elranzer

@Arsyad00: Did she? Original FFXIII ended with an outcome beyond her own doing. FFXIII-2 ended on a bad note, like Empire Strikes Back. And in Lightning Returns... well "God" permanently disappears into oblivion and so does any soul whom Lightning doesn't personally choose to move on (a rip-off of C.S. Lewis' Chronicles of Narnia: The Last Battle)

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Spitznock

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Oh good. It's been a half hour or so since someone posted a feminist-oriented article.
I was getting withdrawals.

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Alurit

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she is a cool looking character WHEN in her armour wielding a sword, but I don't he how is she heroic in a dress with a louis vitton

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Zhacarias

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Edited By Zhacarias

I would think Rikku and Lulu from Final Fantasy 10 would be better fashion models than Lightning. Considering Lightning still wears her old military equipment throughout the entirety of Final Fantasy 13, even during her flashbacks of her at home, I don't think she's all that fashion-conscious.

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sirchick

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Edited By sirchick

As soon as a female game character gets the lime light instantly its about fashion vanity and clothes. Nothing to do with the her being a bad ass fighter like a male character.

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ghost140

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Alyx Vance

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Redblaze27

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@ghost140: Avatar, Alyx has too much personality.

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Balrogbane

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Soooo a pink-haired purse wielding barbie is the perfect female hero.

I'd go with Bayonetta or Samous or maybe Lara Croft instead.

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Damnation_6

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She is so emotionless, lacks character and badly written she might as well be a manekin. So I see why the fashion company would like her

8 • 
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Elranzer

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@Damnation_6: Square Enix thought they created a female Cloud. They were wrong.

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sladakrobot

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Edited By sladakrobot

@Damnation_6: I couldnt say it myself what is wrong with her but you got it right...emotionless.

Also,a person without any visualy edges...she looks like she was spick and span so many times that you got a puppet.

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SyntaxKT

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Minus the cool intro and battle system I can't say I cared for any of the FInal fantasy 13 characters. It also didn't help that the the actors couldn't act out together in the studio like they do in some other games to help really sell the emotion.

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Zignoff

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Obviously somebody who didn't play any of the FF13 games.

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deactivated-64efdf49333c4

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"I am the perfect heroic woman. Now buy my pretty purse."

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3D3

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lol

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iBusterWolf

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Wonderfully designed character, but personality-wise, a wet rag.

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locke90

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what they didnt have anymore waifs to exploit so they are now using a crappy character.

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90wushuman

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Then...what's Bayonetta then?

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Legend002

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Lightning is a gaming goddess.

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dxBIGBOSSxb

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Bland, uninspired, poorly designed and devoid of all personality and human emotion is a "perfect avatar for heroic women"?

Bayonetta for as much flak as she gets is probably one of the finest examples of a heroic female character that puts Lightning to shame. Although Tetsua Namura has done a good job of shaming her to the masses so far.

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Elranzer

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@dxBIGBOSSxb: Samus Aran has them all beat.

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Thanatos2k

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@Elranzer: After Other M, Samus is a disgrace.

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jecomans

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They at least got the 'perfect avatar' part right.

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DaVillain

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DaVillain  Moderator

I never had a problem with Lightning, but they could do better then this but hey, who am I to judge? Hell I like Lightning so I guess this is a good start.

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