Final Fantasy's Lightning Is "Perfect Avatar" for Heroic Women, Fashion Company Says

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GameSpot reported last year on a Final Fantasy character being featured in ads for Louis Vuitton. Now, more images of Final Fantasy XIII's Lightning wearing Louis Vuitton fashion have been released.

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In the ads, Lightning is shown wearing fashion from "Series 4," which you can see being worn by real-life models here. Square Enix said in a press release that the collaboration between Louis Vuitton and Final Fantasy embodies shared values to preserve tradition while seeking out new and revolutionary ideas.

"Lightning is the perfect avatar for a global, heroic woman," said Louis Vuitton artistic director Nicolas Ghesquiere. "Lightning heralds a new era of expression."

Final Fantasy designer Tetsuya Nomura said that Lightning's "stunning new look" was produced entirely by Louis Vuitton.

"This collaboration is not just a promotion of a game, and it is a great honor that the character herself received an offer from a world famous brand," added Nomura. "This has infused new breath into the character, Lightning."

Lightning will be featured in various magazine advertisements starting this month, in addition to promotional videos for the fashion campaign.

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Avatar image for hrelja
tonjon

as a designer and a gamer this is awesome! think what you will about Lightning as a character or fashion, this is a perfect match. it's awesome. gaming is being acknowledged, integrated and assimilated more and more by a larger variety of industries. it's fantastic.

Avatar image for ughz
ughz

So femcloud is a hero and that makes her perfect for a fashion model? You're right, fashion models are also great role models for women. Starve yourself, constantly be busy doing things you don't' really want to do but have to to make money, and basically objectify yourself as a career. It's not like she's Tyra Banks who at least pretends to help people. As little as I like lightning, I'm pretty sure if she was handed a designer bag she'd chop it in half and light it on fire.

Sick of Lightning and anything to do with her. Femcloud sucks. The end. Even Cloud was better and Cloud blows. Her sister was better too. Actually, in fact, every character in FF13 was better than Claire, including Lebreau who had like 3 lines with XIII and XIII-2 combined. Even Jihl. Even Barthelehellhandalus. Lebreau was also more attractive. As was Serah. And I would think Vanille and Fang would be better women heroes.

Could we get some more of her please though? Worst protagonist to date. She was never "perfect"ly attractive other than her obvious Square Enix barbie doll skin, she never displayed much proof that she was a human being, and the only cool thing about her was her sword sheathing animation.

Avatar image for VakarianGirl
VakarianGirl

I can't believe all the hate for Lightning. I fell in love with Lightning in her first game and loved her in all successive ones. It just shows you how different everybody's tastes are, I guess. I, personally, found Ciri an absolutely obnoxious spoiled brat.

Avatar image for Thanatos2k
Thanatos2k

@VakarianGirl: Well, you liked FF13, that's all we need to know.

Avatar image for ughz
ughz

@Thanatos2k: Ha.

Avatar image for Thanatos2k
Thanatos2k

Lightning is not only one of the worst characters in any Final Fantasy game, but video gaming in general.

Avatar image for paramortalics
paramortalics

Not a Final Fantasy fan, but this seems utterly soulless. If a company wanted to design an outfit that would be worn in-game (either practically or as a gag-outfit) that's fine.

Using a videogame character exclusively for fashion adverts is taking unrealistic to a whole new level. That said, I already had no respect for the fashion industry (gimme normal jeans and shirts any day of the week) so perhaps I'm biased.

Snape kills Dumbledore. Just trying out this spoiler warning thing =]

Avatar image for Elranzer
Elranzer

I'm so sick of Lightning.

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Viktor737

@Elranzer: And i'm sick of Cloud.

Avatar image for AQWBlaZer91
AQWBlaZer91

Lightning is no Avatar for Heroic Women, she is an annoying, adolescent, emotionless bimbo who has got quite an annoying attitude that make her seriously one of the worst Final Fantasy characters ever. Since the XIII trilogy is over isn't it time that bitch stays dead for the good of the series. Not to mention some of her outfits in Lightning Returns are just objectionable. Lightning is no heroine and she never will be.

Avatar image for naryanrobinson
naryanrobinson

“Perfect Avatar for Heroic Women”

more like

“Perfect Avatar to continue objectifying women for profit”

Why do I get the feeling she wouldn't be such a “heroic woman” if she weren't unrealistically flawlessly stunningly beautiful? But that's just a coincidence, right?

This kind of practice mildly disgusts me. This character has been gutted hollow until only a Louis Vuitton advertisement shell is left. Not a character at all. Literally been turned into a prostitute.

Avatar image for ronan32
ronan32

worst final fantasy ever

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Silverline62

Gotta admit it's a nice choice tho.

Avatar image for king_quaps
king_quaps

"Lightning is the perfect avatar for a global, heroic woman," - No. She looks anorexic enough to be a model though. And to be clear I do mean anorexic; I'm not just using it as a sneery term for "thin". She is ridiculously skinny and has no muscle definition.

Avatar image for maitkarro
maitkarro

She looks super kawaii.

Avatar image for xwinson
xWinson

Main reason I'm not feeling it is because of Lightning's moody personality, I could see her sister Serah more naturally wearing LV ha.

Avatar image for Wolfkcing
Wolfkcing

she looks bored. Well. I'm happy for whoever this makes happy.

Avatar image for NeoIostars
NeoIostars

I call Lightning a lot of names, but "perfect" is most certainly not one of them.

Avatar image for Chipp
Chipp

Lighting looks like a stick figure. She is so skinny.

Avatar image for doozie78
Doozie78

"Unrealistic expectations", the next clothing line by Louis Vuitton.

Avatar image for Redblaze27
Redblaze27

I guess I can see it, you can project a lot onto her that isn't there.

Avatar image for 69
69

lolz, 3.7 billion females on the planet and they had to look to a video game to find a fashion model?

Avatar image for maitkarro
maitkarro

@69: Lightning is a rolemodel for new gen fems in media coverage, it's way cheaper and much more appealing, take for example Hatsune Miku, though that's a whole new level of virtual entity.

Avatar image for Arsyad00
Arsyad00

welp, she did save the world...

Avatar image for Elranzer
Elranzer

@Arsyad00: Did she? Original FFXIII ended with an outcome beyond her own doing. FFXIII-2 ended on a bad note, like Empire Strikes Back. And in Lightning Returns... well "God" permanently disappears into oblivion and so does any soul whom Lightning doesn't personally choose to move on (a rip-off of C.S. Lewis' Chronicles of Narnia: The Last Battle)

Avatar image for Spitznock
Spitznock

Oh good. It's been a half hour or so since someone posted a feminist-oriented article.
I was getting withdrawals.

Avatar image for Alurit
Alurit

she is a cool looking character WHEN in her armour wielding a sword, but I don't he how is she heroic in a dress with a louis vitton

Avatar image for Zhacarias
Zhacarias

I would think Rikku and Lulu from Final Fantasy 10 would be better fashion models than Lightning. Considering Lightning still wears her old military equipment throughout the entirety of Final Fantasy 13, even during her flashbacks of her at home, I don't think she's all that fashion-conscious.

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sirchick

As soon as a female game character gets the lime light instantly its about fashion vanity and clothes. Nothing to do with the her being a bad ass fighter like a male character.

Avatar image for ghost140
ghost140

Alyx Vance

Avatar image for Redblaze27
Redblaze27

@ghost140: Avatar, Alyx has too much personality.

Avatar image for balrogbane
Balrogbane

Soooo a pink-haired purse wielding barbie is the perfect female hero.

I'd go with Bayonetta or Samous or maybe Lara Croft instead.

Avatar image for Damnation_6
Damnation_6

She is so emotionless, lacks character and badly written she might as well be a manekin. So I see why the fashion company would like her

Avatar image for Elranzer
Elranzer

@Damnation_6: Square Enix thought they created a female Cloud. They were wrong.

Avatar image for sladakrobot
sladakrobot

@Damnation_6: I couldnt say it myself what is wrong with her but you got it right...emotionless.

Also,a person without any visualy edges...she looks like she was spick and span so many times that you got a puppet.

Avatar image for syntaxkt
SyntaxKT

Minus the cool intro and battle system I can't say I cared for any of the FInal fantasy 13 characters. It also didn't help that the the actors couldn't act out together in the studio like they do in some other games to help really sell the emotion.

Avatar image for Zignoff
Zignoff

Obviously somebody who didn't play any of the FF13 games.

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Barighm

"I am the perfect heroic woman. Now buy my pretty purse."

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3D3

lol

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iBusterWolf

Wonderfully designed character, but personality-wise, a wet rag.

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locke90

what they didnt have anymore waifs to exploit so they are now using a crappy character.

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90wushuman

Then...what's Bayonetta then?

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Legend002

Lightning is a gaming goddess.

Avatar image for dxBIGBOSSxb
dxBIGBOSSxb

Bland, uninspired, poorly designed and devoid of all personality and human emotion is a "perfect avatar for heroic women"?

Bayonetta for as much flak as she gets is probably one of the finest examples of a heroic female character that puts Lightning to shame. Although Tetsua Namura has done a good job of shaming her to the masses so far.

Avatar image for Elranzer
Elranzer

@dxBIGBOSSxb: Samus Aran has them all beat.

Avatar image for Thanatos2k
Thanatos2k

@Elranzer: After Other M, Samus is a disgrace.

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jecomans

They at least got the 'perfect avatar' part right.

Avatar image for davillain-
DaVillain-

I never had a problem with Lightning, but they could do better then this but hey, who am I to judge? Hell I like Lightning so I guess this is a good start.